About this role
The Lifestyle Director is responsible for the leasing performance, merchandising strategy, brand relationships, and deal execution across an assigned portfolio of Lifestyle assets.
The role is focused on bringing new and relevant brands into the company, elevating the tenant mix, generating revenue, and finding creative ways to reposition or repurpose space for stronger uses. The Director is expected to actively build relationships with contemporary, emerging, and best-in-class brands across fashion, food and beverage, wellness, fitness, beauty, entertainment, and other Lifestyle categories as well as existing brands in the Lifestyle portfolio.
Because the portfolio spans multiple markets across the country, this is a highly relationship-driven role requiring regular travel, face-to-face interaction with brands, strong local broker relationships, and firsthand knowledge of each market.
The Director maintains direct production responsibility for the portfolio while also overseeing any Leasing Associates, and Leasing Coordinators assigned to support it. The Director is accountable for both individual production and the collective leasing performance of the team.
Qualifications
- Bachelor's degree preferred; equivalent, relevant experience considered.
- 7+ years of Lifestyle leasing experience.
- Demonstrated success negotiating and executing new leases, renewals, relocations, and anchor transactions.
- Established relationships with national, regional, contemporary, and emerging brands preferred.
- Demonstrated ability to proactively source new tenants and establish new brand relationships.
- Strong merchandising instincts and ability to identify creative solutions for challenging or underutilized space.
- Strong financial acumen with the ability to evaluate proformas and deal economics.
- Experience managing and developing leasing professionals preferred.
- Strong understanding of demographics, trade areas, competitive centers, and rental-rate trends.
- Proficiency in Salesforce or a similar CRM platform.
- Advanced working knowledge of Excel, Word, and PowerPoint.
- Strong communication, negotiation, relationship-building, and execution skills.
- Ability and willingness to travel regularly across a multi-state portfolio.
- Technology-curious mindset with a willingness to adopt new tools, systems, and data-driven approaches to improve leasing productivity and efficiency.
Key Competencies
- Lifestyle brand knowledge and connectivity
- Strong merchandising instincts
- Relationship builder and proactive brand hunter
- Revenue and production orientation
- Creative approach to space and asset positioning
- Strong negotiator and deal closer
- Sense of urgency and deal velocity
- Forecasting accuracy and pipeline discipline
- National perspective with strong local-market knowledge
- Cross-functional collaboration and problem solving
- Team leadership, mentorship, and accountability
- Financial and data-driven decision-making
- Strategic thinking with strong execution
The expected compensation for this role is made up of a base salary and an advance against incentive compensation, in addition to incentive compensation. The expected range for the base + advance is $100,000 - $135,000. The actual compensation will be based on factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, market and business considerations and other factors permitted by law.