About this role
External Communications Specialist - Utrecht
Shape the Future of Healthcare with Medline
As Medline continues to grow across EMEA, we are looking for an External Communications Specialist.
We are seeking a communication professional to lead and execute our external communications strategy across social media channels and customer communications.
The ideal candidate combines strong communications expertise with digital marketing capabilities and a deep understanding of B2B engagement. They will manage both organic and paid social media programs, develop customer-focused communications, and help strengthen our market presence within the healthcare sector.
Key Responsibilities
Social Media Strategy & Execution
- Develop and execute external social media strategies aligned with business objectives.
- Manage day-to-day social media activities across relevant platforms, including LinkedIn and Facebook.
- Create, edit, and publish compelling content that supports brand awareness, thought leadership, campaign initiatives, and customer engagement.
- Plan and execute paid social media campaigns, including audience targeting, budget management, performance optimisation, and reporting.
- Monitor social media trends, competitor activity, and industry conversations to identify opportunities for engagement.
- Measure and report on campaign effectiveness and provide recommendations for continuous improvement.
Customer & Healthcare Communications
- Develop customer communication plans and content for healthcare customers and Group Purchasing Organisations (GPOs).
- Create customer-facing communications, including newsletters, announcements, educational materials, product updates, and campaign assets.
- Ensure communications are clear, compliant, customer-centric, and aligned with brand messaging.
- Partner with commercial, marketing, and customer-facing teams to support customer engagement initiatives.
- Manage communication timelines and stakeholder approvals to ensure timely and effective outreach.
Content Development & Stakeholder Collaboration
- Create high-quality written content tailored to various external audiences.
- Collaborate with subject matter experts, commercial teams, and leadership to develop impactful messaging.
- Maintain message consistency across all external communication channels.
- Support product launches, customer campaigns, events, and industry initiatives through integrated communications planning.
Analytics & Performance Measurement
- Track and analyse social media and customer communication metrics.
- Provide regular reporting on campaign performance, engagement, audience growth, lead generation, and communication effectiveness.
- Use insights and data to optimise future communications and marketing programs.
Qualifications required
- Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
- 3-7 years of experience in external communications, corporate communications, digital marketing, or social media marketing.
- Experience managing both organic and paid social media campaigns.
- Experience supporting customer communications in a B2B environment.
- Strong project management and stakeholder management skills.
- Ability to translate complex information into engaging and customer-friendly communications.
- Professional experience in a pharmaceutical or medical device company, with an understanding of healthcare sector communications and approval requirements.
- Native level English speaker, with exceptional written English, editing and proofreading skills.
Why Join Medline? This is an opportunity to make a direct impact on a fast-growing international organization. You'll work closely with senior leaders, influence strategic decisions, and help build the people capabilities that will support the future success of our EMEA Sales & Marketing business.
Join Medline and help shape the future of healthcare through people, leadership, and organizational excellence.
For more information please contact Robin Overweel via +31-6-24924252 or [email protected]
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