Education Research Enrollment Marketing Associate

Huron helps its clients drive growth, enhance performance and sustain leadership in the markets they serve. We collaborate with education organizations to develop strategies and implement solutions that enable the transformative change our clients need to own their future. Together, we empower clients to drive innovation, create sustainable funding streams and deliver better student outcomes.

Today, leaders of higher education institutions and academic medical centers are spending too much time reacting to market forces, rather than focusing on the essential priorities that help students, faculty and staff thrive. The most productive path forward requires an intentional approach and innovative thinking, whereby stakeholders across the entire institution rally around a shared vision and embrace the hard work of effecting change.

You’ll help our clients to achieve organizational effectiveness, improve student outcomes, implement new technologies and align resources and investments to ensure long-term sustainability.

Join our team as the expert you are now and create your future.

The Recruitment Marketing Associate / Senior Associate serves as a key member of the Recruitment Marketing team, supporting the development, execution, and optimization of enrollment marketing communications for higher education clients. This role works closely with Recruitment Marketing Directors, strategists, Salesforce Marketing Cloud specialists, designers, writers, and client teams to help deliver full-funnel recruitment marketing campaigns and communication journeys.

The ideal candidate brings hands-on Salesforce Marketing Cloud experience together with a working knowledge of how enrollment happens: how students move from inquiry to applicant to deposit, what admissions teams need at each stage, and how communications drive yield and reduce melt. This individual will provide hands-on support for journey builds, ad hoc message development, campaign launch coordination, journey monitoring, and client reporting, and will flex across strategy, execution, and analysis as client priorities shift. Experience with Slate is a plus.

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Key Responsibilities

Marketing Automation and Campaign Execution

- Support the build, testing, launch, and ongoing maintenance of recruitment marketing communications within Salesforce Marketing Cloud.

- Assist with journey setup, audience deployment, email scheduling, mobile messaging coordination, and configuration of automated communications.

- Build and deploy ad hoc communications in support of client recruitment, enrollment, and engagement goals.

- Conduct quality assurance reviews of campaigns, emails, automated journeys, and audience selections before launch.

- Perform weekly checks to confirm journeys and recurring communications are running as intended.

- Identify and escalate platform, campaign, data, or communication issues for timely resolution.

Campaign Operations and Coordination

- Coordinate campaign launch activities across Recruitment Marketing strategists, SFMC specialists, designers, writers, and client stakeholders.

- Track campaign timelines, dependencies, approvals, and deliverables to support accurate and on-time execution.

- Facilitate communication across internal teams to ensure creative, content, audience, and technical requirements are aligned.

- Maintain documentation related to campaign execution, launch processes, marketing calendars, quality assurance steps, and reporting cycles.

- Support project management and operational workflows across multiple concurrent client engagements.

Reporting and Performance Monitoring

- Assist with the creation of bi-weekly, monthly, and ad hoc client reports.

- Compile performance metrics across email, mobile, and automated journey activity.

- Support Marketing Cloud Intelligence reporting activities, including report preparation, metric validation, and performance summaries.

- Conduct routine checks to validate campaign performance, journey activity, and data accuracy.

- Support analysis of campaign results and help prepare recommendations for optimization.

Enrollment Strategy and Cross-Team Support

- Apply knowledge of the enrollment funnel (inquiry, application, admit, deposit, and enroll) to shape communication timing, audience logic, and messaging for each stage.

- Contribute to communication plans and content reviews, bringing an admissions and enrollment perspective to strategic and creative work.

- Step into adjacent workstreams as needed, including strategy support, copy edits, audience builds, data pulls, and reporting, so client work keeps moving when priorities shift or teammates are stretched.

- Interpret enrollment data such as funnel conversion, yield, and melt alongside campaign metrics to help clients connect communications to enrollment results.

- Where clients run communications in Slate, support builds and coordination using the same campaign and quality standards applied in Marketing Cloud.

Client Team Support

- Work in close partnership with the Recruitment Marketing team as an active member of assigned client teams.

- Participate in internal planning meetings and client calls, providing updates on campaign execution, launch readiness, and reporting status.

- Translate recruitment marketing strategies into executable marketing automation activities.

- Contribute to continuous improvement efforts related to campaign operations, reporting processes, documentation, and client delivery models.

- Model a collaborative, service-oriented approach when working across strategic, creative, technical, and client-facing teams.

Required:

- Bachelor’s degree in marketing, communications, business, higher education, or a related field.

- 1 to 3 years of experience in recruitment marketing, digital marketing, marketing operations, enrollment management, CRM administration, or campaign execution.

- Hands-on experience with Salesforce Marketing Cloud (required), with working knowledge of Salesforce.

- Experience in higher education admissions, enrollment management, or enrollment marketing, including an understanding of the student enrollment funnel.

- Familiarity with Slate is a plus.

- Strong organizational skills with the ability to manage multiple projects simultaneously.

- Excellent written, verbal, and interpersonal communication skills.

- Ability to thrive in a collaborative, team-based environment and work effectively across technical, creative, and strategic teams.

- Comfort moving between strategy, execution, and reporting tasks as client needs shift

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## Position Level
Associate

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## Country
United States of America