About this role
About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, and by the Alberta Gaming, Liquor and Cannabis Commission (AGLC) in Alberta. We're here to set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
About the Role:
We’re looking for a Head of Subscriptions to drive the commercial performance of our subscription offering, from pricing and marketing to renewals and day-to-day administration. You’ll bring together analytical thinking, customer understanding and operational ownership to build subscriptions that deliver value for our players and profitable growth for Betty.
Key Responsibilities:
- Own subscription pricing, plans, benefits and offers, balancing player value with business profitability.
- Partner with analysts and economists to evaluate pricing, model costs and forecast profitability.
- Monitor subscription revenue, acquisition, retention and churn, using data and player insights to test and improve plans.
- Lead subscription-focused CRM and Live Ops campaigns, promotions and player communications.
- Collaborate across teams to communicate subscription value, drive growth and engagement, and improve retention.
- Measure campaign performance and turn findings into actionable recommendations for future activity.
- Own subscription renewals, cancellations and administration, working with operational and technical teams to resolve issues and improve the player experience.
- Coordinate subscription-related regulatory reporting with Compliance, ensuring accurate information and timely delivery.
Requirements:
- A track record of taking ownership and delivering measurable business results.
- Strong commercial judgement and confidence working with data, pricing, costs and profitability.
- Experience in one or more relevant areas, such as CRM, Live Ops, monetisation, product or commercial operations.
- An understanding of player behaviour and how campaigns, promotions and customer experience influence retention.
- The ability to align teams, set priorities and move work forward.
- Strong attention to detail and a structured approach to operational processes.
- A willingness to learn, challenge assumptions and take responsibility for the full subscription lifecycle.
Nice to Have:
- Experience managing subscription products, memberships or loyalty programmes.
- Familiarity with iGaming, mobile gaming or other digital consumer businesses.
- Hands-on experience with CRM platforms and Live Ops tools.
- Experience working in a regulated industry and partnering with Compliance on reporting requirements.
What we offer:
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.