Community Liaison / Healthcare Marketer

We are seeking a motivated, relationship-driven Community Liaison / Healthcare Marketer to join our growing Home Health and DME operations in Colorado. This position will be responsible for developing and maintaining strong relationships with referral sources, healthcare providers, facilities, community organizations, and other strategic partners to generate new referral opportunities and increase awareness of our services.

The ideal candidate is an outgoing, professional, and results-oriented individual who understands the healthcare environment and is comfortable working in the community, visiting referral sources, attending networking events, and developing long-term business relationships.

This position will represent both our Home Health and DME services , helping referral partners understand how our organizations can support patients throughout their continuum of care.

Benefits: ONLY FOR FULL TIME EMPLOYEES

- Competitive salary commensurate with experience.

- Opportunities for professional development and career advancement.

- Positive and supportive work environment

- Contribution to improving healthcare access and quality in the community

- Comprehensive benefits package including:
Health insurance

- Vision

- Dental

- Vacation Time

- Sick Leave

Responsibilities

Business Development & Referral Growth

- Develop and maintain relationships with physicians, hospitals, skilled nursing facilities, rehabilitation centers, assisted living communities, senior living facilities, discharge planners, case managers, social workers, and other healthcare referral sources.

- Generate new Home Health and DME referrals through consistent community outreach and relationship development.

- Identify new business opportunities and potential referral partners within the assigned territory.

- Conduct regular in-person visits with referral sources and healthcare facilities.

- Educate referral partners on our Home Health and DME services, capabilities, coverage areas, and referral process.

- Follow up with referral sources regarding patient needs, referrals, and service coordination.

- Develop strategies to increase referral volume and strengthen existing referral relationships.

- Maintain consistent contact with high-value referral sources.

Community Outreach & Marketing

- Represent the organization at healthcare networking events, community events, health fairs, senior expos, and professional meetings.

- Develop relationships with community organizations, senior centers, assisted living facilities, rehabilitation programs, and other organizations serving seniors and individuals with healthcare needs.

- Coordinate and participate in presentations, educational events, lunch-and-learns, and other outreach activities.

- Distribute approved marketing materials and maintain a professional company presence within the community.

- Identify opportunities for partnerships, sponsorships, and community engagement.

Home Health & DME Coordination

- Promote both Home Health and DME services to appropriate referral sources.

- Work closely with clinical, intake, operations, and DME teams to ensure referral opportunities are communicated promptly.

- Understand basic Home Health services, including skilled nursing, therapy, home health aide services, and other available services.

- Understand the DME products and services offered by the organization and identify appropriate referral opportunities.

- Assist referral partners in understanding the referral process and required documentation.

- Help identify barriers to referrals and communicate concerns to management.

Relationship Management & Reporting

- Maintain accurate records of referral sources, contacts, visits, referrals, and business development activities.

- Track referral activity and provide regular updates to management.

- Develop and maintain a territory/business development plan.

- Monitor referral trends and identify opportunities for growth.

- Communicate market conditions, competitor activity, and referral-source feedback to leadership.

- Work collaboratively with clinical, operations, intake, DME, and administrative teams.

Qualifications

- 2+ years of experience in healthcare marketing, community relations, business development, sales, or a related field preferred.

- Experience in Home Health, Hospice, DME, Skilled Nursing, Rehabilitation, Senior Living, or another healthcare setting strongly preferred.

- Established relationships with healthcare referral sources are highly desirable.

- Strong understanding of the healthcare referral process.

- Excellent verbal and written communication skills.

- Strong interpersonal and relationship-building skills.

- Professional, outgoing, and comfortable speaking with healthcare professionals and community organizations.

- Ability to independently manage a territory and organize daily field activities.

- Strong follow-up and organizational skills.

- Ability to work independently while collaborating effectively with internal teams.

- Proficiency with Microsoft Office, email, CRM systems, and other business technology.

- Valid driver's license, reliable transportation, and ability to travel throughout the assigned territory.

Pay: $23-$30/hr. based on experience

Job Types: Fulltime - Office & Field-based

Location: Grand Junction, CO

Medical specialties: DME & Home Health

Work setting: In-person

Experience: Marketing (Required), DME & Home Healthcare Marketing (Preferred)

Note - This job description is not intended to be all-inclusive. The employee may be required to perform other related duties as assigned by their supervisor. Job duties may also be adjusted based on organizational and industry needs.