Senior Marketing Manager

We are seeking a highly skilled and experienced Senior Marketing Manager to join Somerset House, the UK’s largest creative community and home of cultural innovation.

Working closely with the Head of Marketing & Audiences, you will lead the planning, management and delivery of integrated marketing campaigns for our flagship seasonal events throughout the year. This includes our two major ticketed events, Skate and Summer Series, which transform our iconic courtyard into a vibrant music festival in summer and an ice rink in winter, alongside a diverse programme of seasonal events and experiences in spring and autumn. This role combines strategic marketing expertise with strong project management capabilities. You will have a proven track record in delivering successful marketing campaigns for ticketed events, festivals or live experiences, alongside experience managing complex projects involving multiple stakeholders and competing priorities. You will be confident in driving ticket sales and revenue growth, engaging loyal Somerset House audiences while reaching and attracting new visitors. You will be a skilled project leader, able to bring structure, clarity and momentum to campaigns, balancing creative ambition with commercial objectives and operational delivery. The ideal candidate will have a proven track record in creating and implementing successful marketing campaigns across multiple channels, both online and offline, managing budgets, and leading a team. You will also bring significant project management experience, with the ability to coordinate multiple stakeholders, manage interdependent workstreams and ensure projects are delivered effectively on time and within budget.

What we are looking for:

Leadership
- Lead on the planning and execution of multi-channel marketing projects for our ticketed Live Events and Seasonal Campaigns
- Build and maintain relationships with external partners, agencies, media outlets, cultural and commercial collaborators.
- Act as a central point of coordination, ensuring timely decision-making, clear communication and effective escalation of issues where required.
- Coordinate cross-functional project teams, ensuring internal stakeholders, creative teams, agencies and external partners are aligned on priorities, responsibilities and delivery timelines.
- Lead regular project meetings, monitor progress against agreed plans and proactively identify and resolve risks, challenges and potential delays.
- Provide regular updates to senior stakeholders on project progress, budgets, risks and key decisions.

Strategy
- Develop and deliver audience-first, full-funnel marketing strategies that grow ticket sales and revenue, drive customer acquisition and build brand awareness.
- Work closely with finance and ticketing teams to develop pricing and promotions strategies, ensuring sales targets are met and exceeded.

Performance Monitoring & Analysis
- Lead on weekly campaign performance tracking, consolidating sales, marketing and other departmental data into a central performance tracker.
- Analyse performance alongside market trends and competitor activity to identify opportunities and challenges, and proactively recommend actions to drive demand, improve conversion rates and grow revenue.
Campaign Creative & Activation
- Develop and deliver engaging, audience-focused creative content across key marketing channels, with particular emphasis on social media, onsite promotion and email marketing.
- Work closely with Food & Beverage and Commercial teams to develop compelling offers, packages and value propositions that enhance the visitor experience and maximise revenue opportunities.
- Collaborate with B2B partners to develop joint marketing initiatives, tailored offers and promotional campaigns, leveraging partner channels to extend reach and attract new audiences.
- Build strong working relationships with artists, creative collaborators and programme partners to develop engaging campaign content and maximise promotional opportunities through their own channels and networks.
- Identify opportunities to test and optimise creative formats, messaging and content approaches, using performance insights to improve engagement and conversion.

Skills, knowledge & expertise required for the role:

EXPERIENCE
- Significant experience in marketing within ticketed entertainment-based organisations, or creative agencies.
- Proven track record of driving ticket sales and conversion-focused campaigns
- Familiarity with audience segmentation and growth strategies, with demonstrable success in broadening reach and deepening engagement.
- Experience in leveraging both online and offline channels to deliver measurable impact on ticket sales and audience development.
- Creative thinker with experience developing innovative sales-driving campaigns, including dynamic pricing, limited-time offers, and audience loyalty schemes.
SKILLS
- Strong project management skills, with the ability to balance multiple campaigns, priorities, and deadlines.
- Excellent analytical skills, with confidence in interpreting ticketing and marketing data to make evidence-based decisions.
- Skilled communicator, able to create clear, compelling reports and recommendations for stakeholders and leadership.
- Entrepreneurial mindset, comfortable with autonomy, creative problem-solving, and cross-team collaboration.
- Deep understanding of ticketing platforms, CRM, sales funnels, and customer journeys, with the ability to translate data into actionable marketing strategies.
- Growth mindset – keen to test, learn, and continuously evolve strategies in response to audience needs and industry trends.

Benefits to working at Somerset House

Mental Health & Wellbeing - Access to our external Employee Assistance Programme (CiC) for free 24/7 confidential advice and support, including up to 6 free counselling sessions per year where needed - Mental health support and guidance from our in-house trained Mental Health First Aiders - Hybrid working based on having 3 days in the office per week (pro rata if part-time)*
- Contribution towards eye tests and glasses
-Trust life insurance scheme
- We offer winter flu vaccination vouchers

* dependent on the needs of the role

Holiday - Enhanced annual leave – 25 days plus bank holidays (pro rata) - Birthday leave - additional day leave - Celebration day - to celebrate anything of your choice

Other Leave - Sick leave – 20 days full pay, followed by 20 days half pay (pro rata & following 3 months service) - Emergency dependent care – option to use 25% of paid sick leave for emergency care of a dependent (pro rata & following 3 months of service) - Enhanced maternity pay

Benefits - 8% employer pension contributions, no employee contribution required* - Option for salary sacrifice - Season ticket loan - Cycle to Work scheme

Discounts, offers and free stuff
- The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites
-Discounts in Somerset House cafes and restaurants
-Discounts with various high street retailers and restaurants
-Discounts to local leisure centres

*following 3 months of employment