About this role
Level: P3 to P4 (exceptional candidates considered at P5) | Organization: Credit Karma, Consumer Group, Intuit | Reports to: Head of Content Strategy and Editorial, Consumer Group
Credit Karma is investing in organic search and AI search as a growth channel. We are hiring an SEO strategist to own two verticals end to end: personal loans and insurance.
Both categories are high-intent and heavily regulated. You will set the organic strategy for each, partner with the Senior Editors for personal loans and insurance on what to create and refresh, and measure results in traditional search and in AI answers. We need a strategist who thinks beyond rankings to citations, entities and trust signals, and who builds with AI tools.
What You'll Bring
Vertical SEO Depth
- Hands-on SEO ownership in personal loans, insurance or closely related regulated consumer finance, with depth in at least one and the ability to learn the other quickly
- Understanding of search demand in both verticals: rate and lender comparison, eligibility and debt consolidation for loans; quotes, coverage guides and state rules for insurance
- Ability to prioritize across two verticals with different seasonality and competitors
Strategy and Analysis
- Ability to turn keyword, SERP and performance data into a clear priority list and a point of view
- Experience planning content programs: topic clusters, refresh cycles, on-page and technical priorities
AEO and GEO Fluency
- Working knowledge of how content is retrieved and cited in AI Overviews, ChatGPT, Perplexity and Claude
- Experience measuring AI visibility and acting on it
Builder's Mindset
- Experience building AI-assisted workflows for research, briefs, audits or content refresh, with measured results
- Comfortable defining process where none exists
Responsibilities
Own the Organic Strategy
- Build and maintain the organic roadmap for personal loans and for insurance, with traffic, visibility and conversion goals for each
- Identify and size opportunities in both verticals, and make clear tradeoffs on where editorial effort goes
- Set refresh programs so rate, coverage and state-rule content stays accurate
Partner with Editorial
- Provide briefs, refresh priorities and optimization guidance to the vertical editors
- Work with the editorial leader on one plan, not parallel ones
AI Search Visibility
- Define how we measure presence and citation in AI answers for your verticals
- Recommend and test changes to structure, sourcing and entity signals
Measurement and Readouts
- Report on vertical performance and AI visibility, with clear recommendations
- Share learnings with TurboTax SEO so tax and Credit Karma strategy inform each other
Qualifications
- P3: 5+ years of SEO experience and strong educational credentials; P4: 10+ years, or a senior manager or strategist level role
- Demonstrated ownership of SEO for a regulated or YMYL vertical, preferably personal loans or insurance
- Track record of growing non-brand organic traffic and conversion
- Experience with AEO/GEO measurement tools and workflows
- Working knowledge of SEO tools such as Ahrefs, Semrush and Search Console, and comfort with data analysis
- BA/BS degree required
- Minimal travel
- Hybrid role: 2-3 days in office per week
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Diego $120,000 - $162,500
Mountain View, CA $132,500- $179,000
Oakland, CA $132,500- $179,000