Blueprint Spirits Sales Rep - Hybrid / Flex Rep (Western MA)

Job Title: Blueprint Sales Representative - Hybrid / Flex rep
Reports To: Assistant Sales Manager (Directly), Area Sales Manager (Daily), and Blueprint Brand Manager (Knowledge)
Location: Western MA territory
FLSA Status: Exempt, Salary, Full-Time
Schedule: Monday - Friday 8am - 5pm; weeknights and weekends on occasion
Pay Range: $50,000 base + monthly commission (up to $1,000 a month and $2,000 quarterly) + over and above incentives

Cell Phone Subsidy: $65/month
Mileage: $0.72/mile reimbursed monthly (95% of IRS rate so could fluctuate)

Position Objective:
The Blueprint Sales Representative / flex rep is responsible for managing and growing sales within an assigned territory of retail accounts both on-premise and off-premise. This includes maintaining strong relationships with existing accounts, developing new business opportunities, and ensuring the proper representation and placement of our products. This role reports directly to the Assistant Sales Manager.
In this position you will also be responsible for merchandising an average of 2 accounts per day, meeting the trucks and putting away the order. After this is complete, you will focus on the Blueprint portfolio and introducing spirits into the account base current and future.
Additionally, you will provide route relief when a general sales representative is on vacation. This will be notified well in advance and during that week the priority will be covering the accounts of the Sales Representative whose is on vacation.
Essential Duties:
● Account Management
○ Manage and grow sales volume within an assigned territory of on-premise and off-premise accounts.
■ Off-premise: store owners, managers, and key decision-makers
■ On-premise: bar managers, beverage directors, general managers, owners, and key decision-makers
○ Build and strengthen long-term customer relationships through regular visits, product knowledge, and responsive service.

● Sales Growth:
○ Identify and secure new on-premise and off-premise accounts, focusing on high-visibility and high-volume opportunities.
○ Present and promote beverage portfolio to drive placements and increase menu features or tap handles in on-premise accounts.
○ Implement promotional programs, displays, and marketing initiatives in off-premise accounts.
○ Meet and exceed sales goals, distribution targets, and performance metrics.

Route Relief
o Cover stops for a general sales representative when they are on vacation
o Stops will be laid out to you and your main responsibility that week will be ensuring these accounts are managed

● Execution & Merchandising:

○ Ensure proper product rotation, visibility, and compliance with brand and retailer standards.
○ Execute pricing programs, incentives, and retail promotions to drive sell-through.
○ Build impactful displays and ensure shelf schematics and promotional materials are implemented effectively.
○ Work with bar managers, beverage directors, and staff to maximize brand presentation and sell-through.
○ Support events, tastings, and sponsorships that build brand awareness and loyalty.
o Responsible for an average of 2 stops a day, meet truck and help pack out, schedule will be provided for you

● Collaboration:

○ Partner with marketing and brand teams to execute local and regional promotional initiatives.
○ Work cross-functionally with operations, delivery, and merchandising teams to ensure flawless service.

● Market Intelligence:

○ Stay informed on competitor activity, pricing, and emerging trends in the on-premise and off-premise beverage markets.
○ Provide market feedback and insights to management for strategic decision-making.

Qualifications & Requirements:
● Bachelors degree in Business, Marketing, or related field preferred ( or equivalent experience).
● 2+ years of sales experience in beverage, alcohol distribution, or hospitality industry preferred.
● Strong knowledge of the on-premise channel and local market dynamics.
● Excellent communication, presentation, negotiation, and relationship building skills.
● Ability to work flexible hours, including evenings, weekends, and occasional events.
● Must have a valid drivers license and reliable transportation. ● Proficiency with Microsoft Office and CRM systems is a plus.

Core Competencies:
● Customer-focused with strong relationship-building skills.
● Self-motivated and goal-oriented.
● Organized and able to manage multiple accounts and priorities.
● Knowledge of craft beer/Spirits and beverage industry trends preferred.

Physical Requirements & Work Environment:
● Ability to lift up to 55 lbs as needed for product handling and displays.
● Ability to stoop, bend, reach, twist.
● Repetitive motion while merchandising products.
● Comfortable with frequent travel within the assigned territory.
● Moderate physical activity and exposure to varying seasonal temperatures and indoor refrigeration conditions.