Medical Representative in Ha Noi

The Position

Medical Representative

- Orchestrating for Exceptional Customer Experience - focused on implementing in-clinic and virtual execution of the Customer Engagement Model. Implement Multi Channel Cycle Plans to target Customers, meet / exceed promotion targets for assigned product(s) within the allocated territory and achieve related quantitative / qualitative field force KPIs

- Adhering to Compliance, Code of Conduct and Policies - responsible for ensuring all company and industry compliance requirements (e.g. Pharmacovigilance) are understood, adhered to and established local compliance processes are followed

Duties & Responsibilities

1. Promotion Achievement in the assigned territory:

- Territory promotion accountability

- Ensure formulary listing and availability of Boehringer Ingelheim products as required

- Create demand / generate prescriptions for promoted Boehringer Ingelheim products by utilizing the available resources / tools / channels and trained behaviours

- Identify opportunities to grow/expand relevant customer universe for BI promoted brands

2. Plan, co-create and execute Multi Channel Cycle Plans (MCCPs) with excellence:

- Maintain an accurate & complete customer data base in Veeva

- Develop, validate and execute MCCPs for the allocated territory to maximize Boehringer Ingelheim business and ensure achievement of promotion targets / objectives with particular focus on message execution

- Comprehend, integrate and execute ICPs into MCCPs

- Plan logistics to ensure execution of MCCPs and that high value customers are seen with the required Reach and Frequency, F2F and S2S

- Locally mandated reports are completed accurately, in full and submitted on time

3. Orchestrate Exceptional Customer Experience:

- Communicate with relevant Boehringer Ingelheim customer facing roles and work interdependently to ensure customer experience is personalised and relevant to them

- Proficiency in utilizing Veeva resources; Engage, Event Management, survey function , CfE function and OneMessage, FuE function

- Capable of assisting customers to interact with Veeva Engage across common visual conferencing platforms

- Identify customers' preferred communication channels, directing appropriate resources to fulfil the Customers' needs

- Management/development of assigned Key Opinion Leaders (KOLs) and coordination with relevant Medical Societies/ Institutions

4. Superior Customer Engagement Capability (Knowledge & Skills):

- Effective Knowledge depth to communicate confidently and competently with customers

- Effective Customer Engagement Skill proficiency

- Knowledgeable across the Hybrid CEM model . Able to execute assigned Marketing strategies within the customers' preferred communication channel

- Digitally fluent/ tech savvy, able to reliably utilise CRM/ Veeva, undertake pre-Call set-up of digital platforms

- Capable and confident in presenting to Groups of customers, both face to face/screen to screen

5. Comply with local regulations, industry and the BI Code of Conduct:

- Comply with all regulations regarding interactions with healthcare professionals (HCPs), following the Boehringer Ingelheim Code of Conduct

- Take prompt and necessary actions on issues of compliance and Pharmacovigilance

- Be a role model in compliance with local regulations, industry and the Boehringer Ingelheim Code of Conduct

6. Regular Reporting:

- Locally mandated reports are completed accurately, in full and submitted on time

Requirements

Competencies required:

- Industry / Product knowledge

- Promoting skills applied across a diverse range of channels

- Multi-Channel Cycle Planning and Execution

- Customer Relationship Management

- Self-development / learning

- Communication skills

- Planning and organizing skills to collaborate with other customer facing personnel

- IT literacy

Experience:

- At least one year experience in direct promoting in healthcare industry is advantageous.