Marketing and Loyalty Analytics Specialist (Campus Hiring, Batch of 2027)

About Us:

Loyalty Juggernaut (LJI) is a leading B2B SaaS company redefining how enterprises drive customer engagement and loyalty. Our flagship platform, GRAVTY®, enables global brands to transform loyalty programs into measurable, revenue-generating growth engines.

Built as an AI-first, next-generation solution, GRAVTY® empowers organizations to deliver highly personalized, real-time experiences at scale—helping them increase customer lifetime value and deepen brand relationships.

Headquartered in Palo Alto, California, LJI partners with leading enterprises across 16 major industries including airlines, retail, hospitality, financial services and telecommunications powering some of the most innovative loyalty ecosystems worldwide.

Our Global Impact:

- 400+ Million members connected through our platform.

- 100+ Global Brands trust us to drive loyalty and brand devotion.

- 3-Time Winner of “Best Technology Innovation in Loyalty”.

- Global recognitions for Excellence in Loyalty Management under numerous categories.

- Recognised as a ‘Strong performer’ in The Forrester Wave™ Loyalty Platforms, Q4 2025.

Explore more about us at www.lji.io

About the Role:

As a Marketing and Loyalty Analytics Specialist
at Loyalty Juggernaut, you will work closely with enterprise clients to understand their business challenges, analyze customer behavior, and help shape data-driven loyalty and customer engagement strategies.

This role offers an exciting opportunity to work at the intersection of business consulting, marketing strategy, and analytics, collaborating with global brands and gaining hands-on experience in solving real-world business challenges. You will apply business and marketing frameworks such as STP, SWOT, the 5Ps of Marketing, Porter’s Five Forces, customer lifecycle analysis, and value-based segmentation, alongside analytical tools such as SQL and Business Intelligence (BI) platforms, to identify insights and recommend meaningful business solutions.

Key Responsibilities:

- Business & Marketing Strategy: Apply marketing and business frameworks such as the 5Ps of Marketing, SWOT, STP, Porter’s Five Forces, and customer segmentation to understand client challenges, evaluate loyalty programs, and identify opportunities for improvement.

- Customer & Loyalty Analytics: Support the analysis of customer behavior, segmentation, retention, churn, and loyalty program performance to identify trends, generate meaningful insights, and recommend improvements. Gain exposure to statistical analysis and machine learning techniques while working with experienced teams.

- Loyalty Economics: Analyze key loyalty metrics, including points earned and redeemed, redemption patterns, customer engagement, and program costs, to understand program effectiveness and support data-driven recommendations.

- Data Analysis & Reporting: Work with SQL, Excel, and Business Intelligence (BI) tools to analyze business data, prepare reports, and develop dashboards that track customer engagement, loyalty performance, and key business metrics. Support data validation to ensure accuracy and consistency.

- Client Engagement & Business Insights: Collaborate with client-facing teams to understand business requirements, translate them into analytical approaches, and present findings through structured reports, presentations, and actionable recommendations.

- Cross-Functional Collaboration & Documentation: Work closely with Product, Data Science, Data Engineering, and Customer Success teams to support analytical initiatives, business reviews, and continuous improvements. Maintain clear documentation of analyses, findings, and recommendations.

An Ideal Candidate:

We are looking for motivated individuals with strong analytical aptitude, sound business acumen, and a keen interest in marketing and loyalty analytics, who posses:

- An MBA/PGDM degree in Business Analytics (A MUST); complemented by a Bachelor's degree in Statistics/Mathematics/Economics or a related quantitative field.

- Relevant experience in analytics, consulting, marketing, or related areas, including internships and live projects, would be an added advantage.

- Good understanding of business and marketing frameworks, with an interest in applying them to real-world business challenges.

- Strong analytical aptitude and problem-solving skills, with basic knowledge of SQL, Excel, and data analysis.

- Familiarity with BI tools, statistics, Python, or machine learning through academic projects, internships, or certifications would be an added advantage.

- Excellent written and verbal communication skills, with the ability to present ideas and insights clearly.

- A collaborative mindset, willingness to learn, and the ability to adapt to a fast-paced work environment.

- Genuine interest in business consulting, marketing analytics, customer engagement, and loyalty programs.

Key Competencies:

- Strategic & Structured Thinking

- Data Analysis & Visualization

- SQL & Database Management

- Statistics & ML Aptitude

- Business Requirement Gathering

- Problem Solving & Root Cause Analysis

- Stakeholder Communication & Data Storytelling

- Attention to Detail

- Collaboration & Teamwork

- Customer-Centric Mindset

Why Join us?

- Early-career exposure to client-facing consulting with leading global brands

- Apply what you learned in business school to large-scale loyalty programs and real decisions

- Learn from senior analysts and data scientists, with a clear path into consulting, analytics or data science

- Solve complex business and data challenges at a scale of 400+ million members

- Collaborative, innovative environment with strong growth and learning opportunities