About this role
Key areas of accountability/responsibility
- Develop and drive the regional BD & marketing strategy based on strong technical knowledge, aligning global segment priorities with China market needs to deliver business ambition.
- Define and lead portfolio positioning in China, ensuring strong alignment with market dynamics, competitive landscape, and global direction.
- Identify and develop new business opportunities, including new segments, applications, and strategic accounts.
- Build and maintain a holistic view of market dynamics (customers, competitors) to inform strategic decision-making.
- Translate market insights into clear growth priorities and actionable business opportunities for the region.
- Design and execute targeted marketing initiatives to generate qualified leads and accelerate pipeline conversion.
- Translate China market insights to influence global strategy and portfolio development.
- Partner closely with Sales to drive commercialization and successful conversion of key opportunities.
- Lead cross-functional teams to deliver differentiated, customer-centric solutions.
- Develop and oversee the execution of regional marketing and promotion plans, ensuring effective deployment through the team.
- Drive the introduction of new products in the region and ensure delivery of associated business cases.