[PIAGET] PR Executive_Temp

Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know-how.
Piaget excels in everything that is rare, precious and exceptional.
Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion.

[KEY RESPONSIBILITIES]

1. Public Relationships (40%)

- Arrange PR shooting (daily stocks check for the shooting, boutique communication,  logistic follow up, security arrangement, documentation, on-site communication and product handling working with PR agency, Handle direct editorial loan requests, particularly for high jewellery, and review product selections for agency-led requests)

- Handling press requests and be the first line contact facing press

- Updating monthly look book by co-working with Operation team and disseminate the press material

- Compile all PR assets (pack-shots, images, news release etc)

- Proof-read Press release and PR asset translation

- Seasonal/ Ad-hoc gifting arrangement

- Supervise PR samples held by the PR agency, coordinate warehouse dispatch and returns, support stocktaking when required, and assist with product availability for ongoing loan operations.

- undefined

2. Generate PR coverage and analysis (25%)

- Actively pitch PR storytelling aligned with global guideline and local PR plan

- Secure placements in top-tier publications and media outlets and PPL opportunities that align with Maison's image and target audience

- Analysis PR coverage by extracting data through DMR on a monthly basis and report

- Monitoring all brand-related issues and competitors across all channels

3. Ambassador support (15%)

- Follow-up shooting and business trip

- Ambassador treatment and relationship activities

- Seasonal/ Ad-hoc gifting arrangement

- Monitoring all ambassador-related issue

4. Develop and execute PR strategies (10%)

- Support ideation of PR strategy to deliver compelling coverage, activations and Maison corporate messages tactically
- Collaborate closely with stakeholders, external vendors such as PR agency to align PR stories with 360˚ communication

5. Administration (10%)

- PR-related and PR event administration & invoice preparation for all activities & expenses

- Monthly expense closing and report

- Support Print/OOH/DOOH advertising plan

- Provide advertising assets for department store displays and respond to EDM material requests from department stores and the wholesale team.

- undefined

[Job Requirements]

- Min 3-5 years of professional experience in relevant industry, PR and communication

- Good understanding based on brand marketing and communication experience (Luxury industry experience preferred)

- Proficient in MS office

- Advanced level of English proficiency (verbal and written)

- Excellent communication, negotiation, and interpersonal skills