Commercial Director - Integrated Search

Who are IDHL?IDHL is a leading digital agency helping ambitious brands find and unlock opportunities for growth.Our services span strategy, brand, technology, and marketing, with specialists working across disciplines to solve complex challenges and deliver measurable results.Continued investment in AI shapes how we work, from building knowledge and exploring new possibilities to putting them into practice across our business and client work.IDHL is also home to Fostr, Vervaunt, and The MTM Agency, each with their own areas of focus across the digital landscape.At the heart of it all is a focus on what matters: doing work we're proud of, making an impact for our clients, and supporting our people to do their best work.Your role as Commercial Director – Integrated SearchAs Commercial Director, you'll play a senior, sales-led role within our Growth Team, winning new clients and driving profitable growth across our integrated Digital Marketing services, including SEO, GEO, Paid Search, Media and Email Marketing.You'll combine commercial expertise with a strong understanding of how digital channels work together, turning client challenges into compelling, integrated proposals. From prospecting and discovery through to negotiation and close, you'll own the sales journey, collaborating with our specialist teams to develop commercially valuable, clearly scoped and deliverable solutions.Alongside a competitive base salary, the role offers a lucrative commission structure, rewarding you directly for the new business and commercial growth you deliver.Duties & ResponsibilitiesDrive new business growth, personally winning clients and delivering against agreed sales and revenue targets across integrated Digital Marketing servicesBuild and manage a strong sales pipeline through proactive prospecting, industry relationships, referrals and strategic partnershipsLead consultative sales conversations, pitches, proposals and negotiations, securing profitable, well-scoped client engagementsDevelop compelling integrated propositions that connect SEO, GEO, Paid Search, Media and Email Marketing to clients' commercial objectivesBuild trusted relationships with senior marketing, digital, ecommerce and business stakeholders, influencing complex buying decisionsCollaborate with subject matter experts and Client Services to shape commercially sound proposals, validating recommendations, scope, pricing, margins and delivery commitmentsMaintain accurate pipeline reporting and forecasting, ensuring clear opportunity qualification, commercial accountability and smooth handovers to delivery teamsLead by example, coaching colleagues on consultative selling, pitch development and negotiation while strengthening our integrated Digital Marketing propositionPartner with Demand Generation and Marketing teams to refine target audiences, strengthen campaigns and sales collateral, and share market insights and client feedbackWhat we'd like you to bring to the roleExtensive commercial experience selling Digital Marketing services, with a proven track record of personally winning new clients, exceeding sales targets and securing multi-channel engagementsStrong commercial knowledge of SEO, GEO, Paid Search, Media and Email Marketing, with the ability to articulate how these channels work together to deliver measurable business valueDemonstrable success managing complex, consultative sales cycles from prospecting and discovery through to proposal, negotiation and close, ideally within a digital agency or services environmentExcellent commercial judgement, including pipeline management, forecasting, pricing, margin protection and negotiationConfidence engaging senior decision-makers and buying committees, translating complex digital strategies into persuasive, commercially focused proposalsExperience collaborating with specialist teams to develop integrated client solutions, taking ownership of proposal quality without needing to lead technical deliveryA proactive, commercially driven approach, strong industry relationships and the ability to build trust quickly. Knowledge of website platforms and their role within integrated Digital Marketing would be an advantage