SDR NAM Manager

Job Title: Sales Development Representative Manager

Location: Remote , North America

Contract: Full-Time Permanent

About Us

Cyncly is a global technology powerhouse with 2,400+ employees and 70,000+ customers across 100+ countries. Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Our end-to-end software solutions connect professional designers, retailers and manufacturers to the world's largest repository of product content. Today, our business spans across the Kitchen & Bath, Furniture, Window, Glass & Door, and Flooring industries with operations in North & South America, Europe, Asia Pacific and Africa.

Cyncly brings over 30 years of experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.

Cyncly is now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.

We are seeking an experienced and results-driven Manager, Sales Development - North America to lead Cyncly's Sales Development organization across our North American business. This role is responsible for managing a team of eight Sales Development Representatives supporting our Window, Door & Glass (WDG), Flooring, and Kitchen & Bath (K&B) business units.

As the leader of Sales Development, you will own the strategy, execution, and performance of our outbound and inbound pipeline generation efforts. You will be responsible for building a high-performing SDR organization that creates qualified pipeline, improves lead conversion, and drives sustainable revenue growth across multiple product lines and customer segments.

This role requires a leader who can balance strategic planning with hands-on execution. You will partner closely with Sales, Marketing, Revenue Operations, and Business Unit leaders to align go-to-market strategies, optimize lead management processes, improve data quality, and ensure consistent execution across North America.

The ideal candidate has experience leading distributed SDR teams, building scalable processes, leveraging data to drive performance, and creating a culture of accountability, coaching, and continuous improvement.

Key Responsibilities Sales Development Leadership

- Lead, coach, and develop a team of eight SDRs supporting the WDG, Flooring, and Kitchen & Bath business units.

- Establish clear performance expectations, activity benchmarks, pipeline contribution goals, and career development plans.

- Conduct regular one-on-one meetings, call coaching sessions, performance reviews, and team training initiatives.

- Build a culture focused on accountability, collaboration, continuous learning, and customer-centric selling.

Pipeline Generation & Revenue Growth

- Own North American SDR performance and pipeline creation targets across supported business units.

- Develop and execute inbound and outbound prospecting strategies designed to increase qualified opportunities and revenue contribution.

- Drive improvements in lead conversion rates, opportunity progression, and overall sales funnel efficiency.

- Partner with Account Executives and Sales Leaders to maximize territory coverage and pipeline generation effectiveness.

Process Optimization & Operational Excellence

- Standardize SDR workflows, qualification methodologies, prospecting motions, and handoff processes across business units.

- Collaborate with Revenue Operations to improve Salesforce data integrity, reporting accuracy, lead routing, and performance visibility.

- Leverage sales engagement platforms and analytics to improve productivity, forecasting, and team performance.

- Identify process gaps and implement scalable solutions that improve operational efficiency and customer experience.

Cross-Functional Partnership

- Partner with Marketing to align campaign execution, lead management strategies, and demand generation initiatives.

- Work closely with Business Unit leaders to support growth initiatives, product launches, and market expansion opportunities.

- Collaborate with Sales leadership on workforce planning, territory alignment, KPI development, and pipeline health reviews.

- Serve as the voice of the SDR organization, providing insights and recommendations based on market feedback and prospect engagement trends.

Talent Development & Organizational Growth

- Lead SDR recruiting, hiring, onboarding, and succession planning efforts.

- Develop scalable onboarding and training programs to accelerate ramp times and productivity.

- Create career progression pathways that support employee growth into closing and leadership roles.

- Foster a high-performance environment that attracts, develops, and retains top sales talent.

Required Experience

- 5+ years of experience in Sales Development, Business Development, Inside Sales, or Revenue Leadership roles.

- 3+ years of experience managing and developing SDR/BDR teams in a SaaS environment.

- Proven track record building pipeline generation programs and consistently delivering against revenue goals.

- Experience supporting multiple products, business units, or go-to-market motions within a complex sales organization.

- Strong knowledge of Salesforce, Salesloft, Gong, LinkedIn Sales Navigator, and modern sales engagement technologies.

- Demonstrated success in sales process development, KPI management, forecasting, and performance coaching.

- Ability to analyze data, identify trends, and drive decisions that improve pipeline generation and conversion outcomes.

- Exceptional communication, leadership, and cross-functional collaboration skills.

- Experience leading remote teams across multiple regions preferred.

In accordance with applicable pay transparency laws, we are committed to providing clear and equitable compensation information. For this remote position, the expected salary range is $90,000, depending on location, experience, and qualifications. This role may also be eligible for additional compensation such as bonuses, commissions, as well as a comprehensive benefits package. Candidates applying from jurisdictions with specific pay disclosure requirements (e.g., California, Colorado, New York, Washington, Illinois, British Columbia) will receive location-specific compensation details in compliance with local laws.

Equal Opportunity Employer Statement:

Cyncly is committed to equal opportunity and does not discriminate based on race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law.

Applicants must be legally authorized to work in the country in which they are applying to work (United States or Canada). This role is not eligible for employer sponsorship now or in the future.

English is required for this position due to regular communication with customers and colleagues located outside Quebec and the need to review technical documentation available only in English.