Amazon Marketplace Support

Amazon Marketplace SupportJob PurposeThe Amazon Media Buyer and Operator is an internal support role responsible for building, managing and optimizing Amazon advertising, and for carrying out day-to-day operations, across assigned Amazon accounts. The role works in the Amazon Ads console every day, and the person in it is expected to understand Amazon advertising strategy well enough to explain why each campaign is structured, targeted and bid the way it is.This role executes the Amazon division's standardized growth system at the account level, working closely with the Channel Lead, Amazon Marketplace specialists and the Head of Amazon, who own account strategy and the client relationship. The role contributes to strategy development and carries out performance-driven initiatives to maximize growth and efficiency. It is not client facing.Reports To and Direct ReportsReports to: Head of AmazonDirect reports: N/AAccountabilities1. Advertising Console and Campaign ManagementThis is the core of the role. The person in it is expected to work in the Amazon Ads console every day and to know it thoroughly.Build, structure and optimize Sponsored Products, Sponsored Brands and Sponsored Display campaigns, and DSP campaigns where assigned, in line with each account's goals and the division's SOPs.Operate fluently in the Amazon Ads console, including the campaign, ad group and targeting levels, campaign settings and the reporting tools, such as the placement and search term reports.Manage bids, budgets, keyword and product targeting, match types, search term harvesting and negative keywords on the optimization cadence set in the SOPs.Apply bidding strategies and placement bid adjustments deliberately, and explain how each setting affects delivery, cost and return for the campaign where it is used.Monitor performance proactively to prevent wasted spend and to capture missed growth, and optimize for ACoS, TACoS, ROAS and profitability as defined for each account.Experiment with new ad strategies and platform features, and record the results so the team can reuse what works.2. Advertising StrategyUnderstand how campaign types, targeting methods and campaign structure work together across the shopper journey, and choose the combination that fits each account's goals, margins and stage of growth.Develop and implement bid strategies, audience targeting and budget allocation that drive efficient ad spend.Analyze advertising performance, including search term, targeting and placement data, and adjust campaigns based on what the data shows.Use Brand Analytics and Search Query Performance data to identify keyword opportunities and gaps against competitors, and apply the findings to targeting.Explain the reasoning behind campaign structures and optimization decisions to the Channel Lead, using data from the account.3. Account Strategy SupportSupport Channel Leads with account audits, opportunity assessments, competitive analysis and search share analysis.Contribute to the traffic and conversion plan for each account, so that it highlights the brand's value propositions and closes gaps against competitors.4. Listing Optimization and SEOConduct keyword research and apply SEO best practices to improve organic rankings.Optimize product listings, including titles, bullet points, descriptions and backend search terms. Where the catalogue and listing support team makes the change, provide a clear brief and review the completed work for quality and accuracy.Advise on updates to images and A+ Content by working with the content managers, who make the changes.Perform iterative testing to improve conversion rates, such as A/B testing of copy and pricing, and recommend image and A+ Content tests to the content managers.Share advertising and search term findings that should shape listing content.Monitor catalogue health so that suppressed listings and errors are flagged and resolved quickly.5. Operations, Promotions and InventoryManage day-to-day Seller Central operations, and Vendor Central operations where applicable.Support inventory forecasting and planning to prevent stockouts and overstock, and flag replenishment needs to the Channel Lead early.Maintain accurate variation structures and catalogue organization.Execute and manage promotions, including coupons, Prime Exclusive Discounts, Deals and Lightning Deals, and support preparation for tentpole events such as Prime Day and Q4.Partner with fulfillment teams to ensure smooth FBA and logistics operations.For Vendor Central accounts, monitor purchase orders, forecasts and retail readiness in partnership with the Channel Lead.Proven success with Seller Support6. Internal Collaboration and ReportingPrepare accurate and timely performance reporting for the Channel Lead that explains results, actions taken and recommended next steps, for use in client calls and client reports.Escalate risks early to the Channel Lead, such as overspend, stockouts, suppressed listings and sudden changes in performance.Collaborate with internal stakeholders to align execution with overall business objectives.Partner with cross-functional teams, such as DTC, social and paid media, to ensure a cohesive channel strategy.Collaborate with the Head of Amazon to support with opportunity assessments for leads7. SOP and Process ContributionContribute to the build-out of the Amazon division's SOPs and standardized growth system, in collaboration with the Head of Amazon and the Channel Leads.Document repeatable workflows, test and refine processes on live accounts, and share learnings that improve quality and efficiency across the division.Contribute to the development of internal processes, tools and automation to improve efficiency.8. Data, Tools and AI LeverageUse Amazon reporting, third-party tools such as Helium 10, and AI tools such as Claude to analyze performance, surface insights and streamline repetitive work.Stay current on Amazon platform and policy changes, advertising product updates, trends and algorithm updates, and apply them to client accounts.Objectives and Performance MetricsChannel Performance: TACoS (T-ROAS), ACoS (ROAS) and overall revenue growth on assigned accounts.Advertising Efficiency: Scalable and profitable campaign performance.Advertising Console and Strategy Proficiency: Campaigns are built, structured and optimized to the SOP standard, and the Channel Lead can rely on this role to explain the strategy behind each account's setup.Optimization Cadence: Every assigned account receives the full optimization cadence defined in the SOPs.Portfolio Support: Support accounts, depending on account size and complexity.Conversion Rate Optimization: Continuous improvement of listing performance.Operational Excellence: Effective inventory planning and catalogue management, with minimal avoidable stockouts, suppressed listings and catalogue errors, and support for a documented promotional calendar and inventory forecast ahead of Prime Day and Q4.Internal Reporting: Accurate and timely reporting delivered to the Channel Lead on the agreed schedule.Innovation and Testing: Ongoing experimentation to improve performance, with results documented.SOP and Growth System Contribution: Document and contribute to SOPs or growth system components within the first 90 days, as agreed with the Head of Amazon or Channel Lead, and continue to contribute improvements on an ongoing basis.QualificationsEducationPost-secondary education.ExperienceHands-on experience managing Amazon advertising campaigns in the Amazon Ads console: 1+ years.A background in marketing, eCommerce or Amazon is preferred.Experience with Amazon SEO and operations is an asset.Skills and ToolsStrong command of the Amazon Ads console and of Amazon advertising metrics, including ACoS, TACoS, ROAS, CPC, CTR and conversion rate.Proven experience building and optimizing Sponsored Products, Sponsored Brands and Sponsored Display campaigns against defined goals.Working knowledge of campaign structure, targeting options, bidding strategies and placement bid adjustments, and of how they affect performance.Working knowledge of Brand Analytics, Search Query Performance and third-party tools such as Helium 10.Understanding of listing optimization and catalogue best practices, including titles, bullets, backend search terms, A+ Content and variations.Experience with promotions, inventory forecasting and replenishment planning.Proficiency in Google Sheets or Excel, with strong analytical skills and the ability to interpret performance data.Strong problem-solving and critical-thinking abilities.AssetsExperience using AI tools, such as Claude or ChatGPT, to optimize workflows, day-to-day operations, analysis and insights.Amazon Ads Academy certifications, such as Sponsored Ads, Amazon Ads for Retail and Amazon Marketing Cloud.Agency experience managing multiple brands across categories.Experience writing SOPs or process documentation.Amazon DSP experience.AbilitiesAbility to turn the account strategy set by the Channel Lead into well-built campaigns and clear day-to-day execution.Ability to translate complex data into clear written summaries and recommendations for the Channel Lead.Highly organized, with the ability to manage multiple accounts, priorities and deadlines in a fast-paced environment.Detail-oriented, with a process mindset and a drive to find better, faster ways of working.Self-directed, with the ability to prioritize independently and to escalate the right issues at the right time.