Senior Sales Manager, East Asia

Senior Sales Manager, East Asia

Do you want to be part of an organization on the cutting edge of technology?

We're looking for talented people to join our motivated and friendly team. We have an open, collaborative, and flexible environment. You'll work alongside leading industry experts and take on challenging projects that bring tomorrow's electronics to life. If you want to make a difference, are an effective communicator, love a good challenge, and easily embrace change, your next career adventure awaits!

Mycronic is a global high-tech company whose innovative solutions have been advancing electronics technology for over 50 years. Today we continue to grow and serve customers in an expanding variety of industries. What we do impacts the future of technology, and in turn, the way we live our lives tomorrow.

Overview

We are looking for an experienced Senior Sales Manager, East Asia to join Mycronic's Global Technologies division working within Surfx Mycronic, our Applied Plasma business line. It is an exciting time to join our team!

Surfx Mycronic is a fast-growing company that offers atmospheric argon plasmas for the high-volume manufacturing of integrated circuits, semiconductor packages, printed circuit boards, and other microelectronic devices. These automated plasma machines are an excellent choice for surface cleaning, activation, and metal oxide removal. The Surfx Mycronic team delivers this atmospheric argon plasma technology for assembled products that are less likely to corrode, delaminate, or come unglued during their lifetime. Our customers include the world's leading semiconductor manufacturers and technology companies.

Surfx Mycronic is expanding its presence in Asia and seeking an experienced Senior Sales Manager, East Asia to drive business development and manage strategic customer relationships across Taiwan, Korea, Japan, and Hong Kong. This region represents a critical market for advanced packaging and Hybrid Bonding technologies, with a strong presence of leading foundries, memory manufacturers, OSATs, and bonding equipment OEMs, making it a key contributor to Surfx Mycronic's long-term growth strategy. The Senior Sales Manager, East Asia will lead regional commercial activities, overseeing the full sales cycle from prospecting and opportunity development through customer evaluations, trials, contract negotiations, and order closure. The role will also be responsible for developing and maintaining strategic relationships across key accounts, Tier I manufacturers, and channel partner-served accounts to drive sustainable regional growth.

Key Responsibilities

- Own and grow the Taiwan, Korea, and Japan sales pipeline, including prospecting, qualifying, and advancing opportunities through to closed orders using a structured account segmentation approach (key accounts, Tier I, and partner-served Tier II/III)

- Lead commercial relationships with regional key accounts across foundries, memory manufacturers, OSATs, and bonding equipment customers, aligning account strategies with global plans and the Director of Global Sales

- Manage and develop regional channel partners, maintaining direct oversight of key accounts with partner support while leveraging partners for Tier II/III accounts and strengthening channel coverage in Japan

- Collaborate with Field Application Engineers and the Application Engineering team in Taichung to coordinate customer demonstrations and trials, translating technical results into commercial proposals and contracts

- Maintain accurate CRM pipeline data and rolling forecasts, review progress regularly with the Director of Global Sales, and report regional order intake against established targets

- Negotiate commercial terms and contracts, escalating non-standard pricing, currency, payment terms, and contractual conditions as appropriate

- Communicate customer roadmaps, market trends, and competitive intelligence, particularly across Hybrid Bonding, HBM, and advanced packaging, to inform business strategy

- Partner with service teams to expand aftermarket revenue across the installed base through spare parts, upgrades, and service agreements

- Provide day-to-day coaching and guidance to the Sales Manager, Taiwan while supporting the development and growth of the local sales team

- Represent Surfx at customer meetings, industry events, and trade shows throughout the region, including SEMICON Taiwan, Korea, and Japan

Experience and Qualifications

- 8+ years of B2B technical sales experience, preferably selling capital or process equipment within the semiconductor front-end, back-end, or advanced packaging markets

- Proven success managing key accounts with major Taiwanese or Korean semiconductor manufacturers, navigating complex, multi-stakeholder sales cycles, and closing business through customer qualification and procurement processes

- Ability to communicate technical product capabilities and discuss process fundamentals credibly while partnering closely with Field Application Engineers; experience with Hybrid Bonding, thermocompression bonding, wafer-level packaging, surface preparation, cleaning, or plasma processes is preferred

- Fluent in Mandarin and business-fluent in written and spoken English; Korean or Japanese language skills are a plus

- Experience working within a global matrix organization, collaborating across teams in the US, Europe, and Asia, with the flexibility to travel extensively throughout the region.

- Established network within the Taiwan or Korea semiconductor ecosystem, including foundries, OSATs, memory manufacturers, and equipment OEMs; experience managing distributors or agents and working in a small, fast-growing commercial organization is preferred

- Willingness and ability to travel approximately 50–60% throughout Taiwan, Korea, and Japan, with occasional travel to Southeast Asia and the United States

What Success Looks Like (First 12 Months)

- Fully independent ownership of a qualified, actively managed pipeline across the region's key accounts and Tier I accounts

- Contributed directly to converting evaluations and trials into signed orders, working together with the Field Application Engineer team

- Established as the primary commercial point of contact at 3–5 Key Accounts, with relationships mapped beyond engineering into procurement and management

- Regional partners working to a clear account split, with regular joint pipeline reviews

- Clear visibility into forecast accuracy and pipeline reporting that the Director of Global Sales can rely on for regional planning

A Culture of Collaboration & Personal Growth

At Mycronic, we love what we do, but most importantly who we do it with. Because to us the relationships we have with our customers and each other are the keys to success. Take part in the excitement of working with innovative people and global businesses who are elevating today's standards in modern electronics. Share in the responsibility of bringing great ideas to life within an inclusive culture that not only promotes personal growth and embraces diversity but depends upon it.

Here you are expected to have a voice and will be encouraged to get involved. It's this very mindset that empowers our people to make a positive difference for a broad range of businesses, society and the planet – every day.

In accordance with Taiwan's Employment Service Act and Gender Equality in Employment Act, we do not discriminate against applicants or employees based on race, class, language, thought, religion, political affiliation, place of origin, place of birth, gender, sexual orientation, age, marital status, appearance, facial features, physical or mental disability, or past labor union membership.

Learn more about what makes Surfx Mycronic a great place at Working at Mycronic .