Product Marketing Manager, Menufy

About Menufy by HungerRush

Menufy gives independent restaurants a powerful marketing advantage with easy technology and a dedicated team that grows it with you. More than 25,000 restaurant operators have trusted Menufy to build their custom-branded website, drive direct online orders, run pro-level marketing (email, text, loyalty, AI review replies, and Google SEO), and keep it all running with a dedicated Success Manager and 24/7 U.S.-based multilingual support. At Menufy, we do the heavy lifting so owners can focus on what they do best: running a great restaurant.

We're looking for driven sales professionals who are excited to bring that advantage to independent operators across the country. You'll be selling a product restaurant owners genuinely need, backed by a team that makes you look great after the sale. This is your chance to build a career where closing deals helps small businesses thrive.

Position Overview

This is the person who tells the story of Menufy. You make the value we give independent restaurant owners clear in their own words, around the pain points we actually solve, for prospects considering us and customers we already serve, so every owner can see for themselves that Menufy is what they need. You also own the experience that story creates, for prospects deciding on us and customers deciding to stay.

You also help direct where the product goes. You pull together what Sales, Support, Customer Success, and the competition are telling us, and use it to shape the roadmap with a clear view of what each decision means for sales, retention, and how the product performs over time as the market and technology change. You work from data, not hunches, and use it to decide how we help restaurant prospects and customers succeed. Then you take what we build to market.

What you will own

- Prospect experience. You own every step of how an independent restaurant owner meets and evaluates Menufy: the website, landing pages, emails, demo flow, and the handoff to Sales. Map the full journey, find where it is confusing, inconsistent, or off message, and make the call on how it should work. You drive the fix across every team that touches it.
- Customer experience. You own how restaurant customers learn about, adopt, and get value from Menufy after they sign: onboarding and adoption messaging, launch communication, in-product education, and retention and upsell communication. Work with the Success Team so every customer knows what they have, uses it, and sees the results.
- Owning it across the organization. You set the standard for how Menufy shows up to prospects and customers, and you hold every team to it. Bring the voice of the restaurant owner to Product, Sales, and Success, push back when something would hurt the experience, and make sure what owners hear from us matches what we deliver.
- Data-driven decisions. Use data to decide where to focus and how to drive success for restaurant prospects and customers. Track the prospect journey, adoption, retention, and product usage, along with win/loss, survey, and support data. Find what is working and what is not, turn it into clear recommendations, and measure the results of every launch and change so we keep improving.
- Go-to-market and launches. Own the plan for every new feature, offer, and product. Set the audience, messaging, timing, and channels, then roll it out to existing customers and new prospects across email, web, in-product moments, and the Sales and Success teams. Report back on adoption, customer response, and what you would change next time.
- The product story. Tell the Menufy story in the language independent restaurant owners use themselves, built around the pain points we solve, and keep it consistent from the homepage to the sales deck to customer communications. Help prospects see why Menufy is what they need, and keep customers seeing the value they get after they sign.
- Product strategy and roadmap input. Gather input from Sales, Support, Customer Success, and competitive research, and turn it into a clear recommendation on where the roadmap needs to go. Back each recommendation with the likely impact on sales, retention, and product performance over time, and factor in market and technology shifts. Work with Product so the roadmap reflects what owners and the market need.
- Positioning. Keep Menufy’s positioning for independent restaurants sharp and documented, in the spirit of April Dunford’s approach: be clear on what we are, who we are for, and why we win, and revisit it as the market changes.
- Competitive intelligence. Track marketplaces, online ordering providers, and restaurant marketing vendors. Maintain battlecards and win/loss insight, and give Sales honest answers on where Menufy wins and where it does not.
- Sales and Success enablement. Build the decks, one-pagers, talk tracks, and training that get Sales and the Success Team ready for every release before customers hear about it.

What you bring

- 6+ years in product marketing, ideally in SaaS, restaurant tech, fintech, or another SMB-focused category.
- A track record of owning the customer or prospect experience across teams, whether through onboarding, lifecycle communication, website, or the sales handoff, and of changing how other teams work as a result.
- Hands-on go-to-market experience, from the first brief through launch and follow-up.
- The credibility to lead across Product, Sales, Marketing, and Customer Success without owning their teams, and to get alignment without a lot of hand-holding.
- A strong writer who can explain a complex product simply.
- Sound product judgment, and comfort using sales, retention, and product data to back a roadmap recommendation.
- A competitive mindset: you dig into rivals, form a point of view, and say what you think.
- An analytical, data-driven mindset: you ask the right questions, find the signal in the data, and use it to make and defend decisions about how we serve prospects and customers.
- Comfort with HubSpot or similar tools, a CRM, and reporting and analytics.
- Curiosity about independent restaurants and the owners who run them.

Nice to have

- Experience marketing to restaurant owners or other local, owner-operated businesses.
- Background in direct online ordering, POS, or delivery marketplaces.

Additional Information

This position is open to candidates who are authorized to work in the United States, without sponsorship, either now or in the future. At this time, and in the foreseeable future, HungerRush is not able to support assistance with additional visa sponsorship, regarding this specific position.

Disclaimer:  This Job Description indicates the general nature and level of work expected of the incumbent(s).  It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent.  Incumbent(s) may be asked to perform other duties in addition to those described above.

HungerRush is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local municipal law.