Sr. Manager, Brand + Events Marketing

Walker Sands is one of the fastest-growing integrated B2B marketing agencies in the world. We are looking for a high-impact Senior Brand + Events Marketing Manager to help fuel that continued growth. Total compensation for this role is expected to be between $66,000-$95,000.

As an agency, we exist to accelerate growth—for our clients, our people and the B2B industry. We partner with B2B technology and services companies, from high-growth Silicon Valley businesses to global Fortune 500 brands, to drive meaningful business results. At Walker Sands, curiosity sparks new ideas, collaboration makes the work stronger, and people are at the center of everything we do.

To help enable our continued growth, we are looking for a Senior Brand + Events Marketing Manager to join our corporate marketing team and lead experiences that connect Walker Sands with B2B marketing, sales and revenue leaders.

Events are becoming an increasingly important part of how we build relationships, demonstrate our expertise and create opportunities for growth. In 2026, we will host four to five small, exclusive executive events designed to bring senior B2B leaders together for peer conversations about their business challenges and growth priorities. In 2028, we will host Southbound , an approximately 500-person B2B user conference established by RevPartners, which joined Walker Sands through acquisition in 2026. Held every two years, the conference will be a key part of the events program you’ll help deliver.

This role combines hands-on event management with broader brand marketing responsibilities, including social media, public relations coordination and awards. You’ll work closely with marketing, sales, client services and agency leadership to engage decision-makers at target accounts, deepen client and partner relationships, and connect our programs to qualified opportunities and pipeline.

You’ll bring strong project management skills and an eye for detail, whether you’re organizing an intimate executive dinner or coordinating production for a conference. In return, you’ll have an opportunity to shape a growing events program, collaborate with leaders across the business and help strengthen Walker Sands’ position as a partner to ambitious B2B brands.

What You Will Do (Responsibilities):

- Events Planning: Lead planning and execution of 4-5 executive gatherings and along with 4-5 field events and webinars for B2B marketing, sales and revenue audiences. Develop event briefs that define the target accounts, decision-makers, business challenges, objectives, format and measures of success in partnership with marketing and sales leadership. Manage project plans, production timelines, stakeholder assignments and approvals from kickoff through post-event wrap-up.

- Event Logistics + Attendee Experience: Coordinate venue sourcing, vendors, contracts, catering, audiovisual needs, signage, branded materials, shipping and on-site logistics within approved budgets. Manage registration, invitations, reminders, RSVP tracking, guest communications and check-in.

- Conference Production: Manage productions workstreams for bi-annual user conference, Southbound, in partnership with the broader conference team. Coordinate vendor timelines, session and speaker logistics, rehearsals, sponsorship deliverables, attendee communications, run-of-show and on-site execution. Partner with content and services leaders to support programming that addresses attendees’ B2B growth challenges.

- Event Promotion + Sales Coordination: Partner with content, design and channel owners to develop event materials and promotional campaigns tailored to B2B decision-makers. Coordinate with sales and client leaders on target-account guest lists, personalized invitations, meeting opportunities and timely follow-up. Ensure attendee information and engagement are captured accurately in the CRM to support account-level relationship development and reporting.

- Budget Management + Measurement: Build and maintain event budgets, track commitments and invoices, and flag potential overruns early. Support Marketing leadership to assess how events contribute to pipeline creation, opportunity progression and client engagement. Lead post-event debriefs and apply lessons to future programs.

- Social Media + Community: Manage the corporate social calendar and publishing process in partnership with marketing leadership, supported by content and design colleagues and internal thought leaders. Coordinate brainstorms, content reviews, LinkedIn newsletters and community monitoring. Use performance insights to improve engagement with B2B decision-makers and amplify agency expertise, events and client successes.

- Public Relations + Awards: Coordinate the corporate PR program with PR partners and internal thought leaders, including planning, content reviews, approvals and status meetings. Manage the awards calendar and submission process, drawing on client teams for program details and results, and content, design and motion colleagues for supporting materials. Coordinate promotion of coverage and recognition across marketing channels.

Non-Negotiables

- You crave candid feedback. You embrace it as a powerful tool for growth.

- You pursue excellence. You’re always learning, always sharing, always pushing to get better.

- You’re proactive. You don’t wait for direction; you bring ideas, solutions, and momentum.

- You’re collaborative. You make the work better by working well with others.

What You Bring (Requirements):

- Experience: Five to seven years of relevant experience in B2B event marketing, field marketing or brand marketing, including hands-on responsibility for in-person events.

- Executive Events: Experience delivering executive dinners, invitation-only roundtables or other events for senior B2B audiences.

- Conference Production: Experience coordinating a multi-session B2B conference with several hundred attendees, including speakers, sponsors and production partners.

- Event Execution: Demonstrated ability to manage events from planning through delivery, including vendors, budgets, registration, attendee communications and on-site coordination.

- Project Management: Strong organizational skills and the ability to manage concurrent projects, dependencies and deadlines. Comfortable establishing clear plans, following up with stakeholders and identifying risks early.

- Communication + Collaboration: Excellent written and verbal communication skills, including the ability to develop relevant, credible communications for senior business audiences. Ability to work effectively with executives, sales teams, speakers and external partners.

- Technical Skills: Experience using project management tools, event registration or webinar platforms, CRM systems and marketing reporting tools. Comfortable tracking contact- and account-level engagement, learning new systems and maintaining accurate information.

- Travel + Event Availability: Ability to travel and support occasional evening events as required by the event calendar.

What We Offer (Compensation + Benefits):

- Starting Salary: $66,000-$95,000

Base salary is only a part of the total rewards package. Placement on the salary scale will be determined by a variety of factors to ensure internal equity.

- Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire. Merit-based increases can be earned after time in role.

- 💰Bonus Potential: This role will be eligible for a bonus based on company and individual performance.

- 🌱 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.

- 🌴 Flexible PTO and Hybrid Work: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year

- 🩺 Health Coverage: Comprehensive medical, dental, and vision plans. Mental health resources, pet insurance, and more.

- 📈Retirement Savings : Employer-matched 401(k) and access to financial planning services.

- 🛡️ Additional Protection: Life insurance, disability coverage, and other benefits that provide added financial security.

- 🧠 Employee Assistance Program (EAP): Free, confidential support for you and your household, including counseling, mental health resources, and help navigating life’s everyday challenges.

- 👶 Family Support: Paid leave for new parents and caregivers, plus policies for fertility treatment, pregnancy loss, adoption challenges, and more.

- 🎯 Performance & Coaching: Regular performance reviews, clear goal-setting, and ongoing coaching to help you understand expectations, grow your skills, and make progress in your career.

- 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift

- 🤝 Community & Belonging: Employee resource groups, volunteer opportunities, and programs designed to build connection across the agency.

- 🌟 Culture: Our agency offers an award-winning culture. Read more on our website here (https://www.walkersands.com/careers/culture/)!

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. As an equal opportunity employer Walker Sands is committed to diversity, equity, and inclusion and welcomes everyone to our team.

In your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc).

If you need reasonable accommodation at any point in the application or interview process, please let us know.