MIU MIU Store Director, Selfridges

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

RESPONSIBILITIES

- Inspire and motivate the team by fostering a dynamic, high-energy environment through clear communication, strong leadership, and leading by example.

- Develop and retain top talent through a strategic approach to acquisition, engagement, and professional growth, ensuring alignment with the company’s vision and long-term success.

- Set clear performance expectations and conduct regular reviews, providing constructive feedback and development opportunities to drive continuous improvement.

- Partner with HR to implement targeted engagement strategies that enhance morale, reduce turnover, and strengthen team cohesion.

- Champion an inclusive, diverse workplace culture that values respect, equity, and opportunity for all.

- Be a true brand ambassador for Miu Miu, creating an exceptional client journey that fosters meaningful connections and enhances the store's atmosphere with the team.

- Lead the creation of an immersive store experience, establishing a client-centric approach focused on building lasting relationships and delivering personalised, impactful experiences.

- Curate an inviting boutique ambiance that attracts clients seeking unique experiences, while actively integrating the store into London’s creative landscape across art, music, fashion, and culture.

- Work with the CRM & Client Development Manager to instill a client-focused culture, leveraging CRM tools to deepen engagement, personalise experiences, and drive key performance metrics.

- Partner with the VIC Experience Manager to implement targeted actions that strengthen loyalty, increase sales, and enhance retention, while identifying opportunities to acquire and engage new clients.

- Collaborate with corporate teams to implement clienteling initiatives and host strategic and engaging events that drive client loyalty, acquisition, and enhance store visibility.

- Proactively address and resolve client concerns, ensuring positive experiences and sustained client relationships

- Define and own the store’s strategic direction, aligning with global brand objectives to drive sustainable growth and operational excellence.

- Lead the team to exceed financial targets by analysing performance data and implementing strategic initiatives that drive sales growth.

- Drive a 360-degree approach by coordinating with store-level support functions and head office counterparts to ensure alignment and seamless strategy execution.

- Own the evaluation of store performance and KPI analysis, identifying trends, areas for improvement, and growth opportunities, while designing and executing targeted actions with clear priorities.

- Instill financial discipline by overseeing budgets, controlling costs, and maintaining high standards of operations and customer service.

- Curate an exceptional visual presence that embodies the Miu Miu aesthetic, enhancing market visibility and desirability.

- Develop and execute an events strategy in collaboration with relevant teams, positioning the store as a cultural hub and destination for exclusive experiences.

- Act as the primary brand ambassador in the local market, driving initiatives to increase footfall, attract new clients, and strengthen brand loyalty.

- Provide actionable insights to influence product offerings, collaborating with merchandising to align stock with customer needs and store performance.

- Monitor industry trends and competitor activity, adapting strategies to maintain competitiveness and drive innovation within the store.

- Leverage data analytics and IT tools to optimise store operations, enhance client engagement, and boost team performance.

- Drive seamless coordination between front and back-of-house operations, ensuring alignment with company standards and strategic objectives.

- Review rota planning to ensure adequate coverage during peak times, adjusting staffing levels as needed to optimise store performance and customer service.

- Monitor and control store expenses and budgets, identifying opportunities for cost optimisation while upholding operational excellence and service quality.

- Collaborate with relevant corporate teams (Operations, Security, HR) to ensure full compliance with company policies, health and safety regulations, and legal requirements.

- Manage operational procedures relating to inventory control, cash handling, logistics, and reporting in partnership with the In-Store Operations Manager.

- Work closely with the VM and Merchandising teams to ensure an optimised product selection that aligns with both creative vision and commercial goals.

- Support VM strategies to maximise sales and enhance client engagement.

- Oversee responsibility for the security and organisation of both front and back-of-house areas.

KNOWLEDGE AND SKILLS

Commercially minded with a strong business and results-driven approach.

Proven leadership and people management skills, with the ability to inspire, develop and engage high-performing teams.

Strong influencing, coaching and communication skills, with the ability to motivate and persuade others effectively.

Confident, enthusiastic and positive, with a proactive and solutions-focused mindset.

Highly organised, detail-oriented and able to manage multiple priorities in a fast-paced environment.

Strong market awareness, product knowledge and a genuine passion for luxury retail.

Good understanding of retail operations and commercial performance drivers.

Strong analytical skills with the ability to interpret business data and translate insights into actions that drive performance.

Proficient in using retail systems and Microsoft Office applications.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.