Associate (Communications)

ABOUT VIDHI The Vidhi Centre for Legal Policy (“Vidhi”) is an independent think tank doing legal research to make better laws and improve governance for the public good. Vidhi is committed to producing legal research of the highest standard with the aim of informing public debate and contributing to improved governance. Vidhi works with Ministries of the Government of India and State Governments, as well as other public institutions, providing research and drafting support at various stages of law-making. Vidhi also conducts and freely disseminates independent research in areas of legal reform which it believes is critical to India’s future. Vidhi is an equal opportunity employer and neither practices nor tolerates any kind of discriminatory behaviour.
ROLE DESCRIPTION The Associate will work with Vidhi's Impact Collective to develop and manage the organisation's digital presence. The role will involve shaping how Vidhi's research, ideas and institutional work are communicated across digital platforms, developing engaging content for diverse audiences, and strengthening the systems and processes that support digital communications. The Associate will be responsible for the following:
Digital Campaign Strategy and Content Operations
- Translate broader communications objectives into digital campaigns, with clear milestones, responsibilities, dependencies and measurable outcomes.
- Develop and adapt content from Vidhi's research and organisational work into engaging, audience-specific formats for digital platforms.
- Coordinate end-to-end content production workflows, including briefing, drafting, design, review, approvals, scheduling and publication to develop high-quality digital content across formats and platforms.
- Build and maintain reusable campaign templates, content banks and workflows to improve consistency and streamline production.
- Develop and manage collaborations with organisations, creators and other relevant external voices.
- Identify opportunities for external amplification, including partnerships and influencer or creator engagement.

Website Management, SEO & Digital Performance
- Manage the day-to-day functioning and development of Vidhi's website, working with the technical team on technical fixes and feature improvements.
- Independently manage no-code updates through the website's Content Management System (CMS), including blogs, reports, team profiles, landing pages, forms and other institutional content.
- Conduct regular quality checks across desktop, tablet and mobile interfaces, ensuring that links, forms, page layouts and interactive features function correctly.
- Implement on-page Search Engine Optimisation (SEO), including metadata, internal linking and content optimisation, to improve the discoverability of Vidhi's research and resources.
- Monitor website and digital platform performance using tools such as Google Analytics, Google Search Console and Looker Studio, tracking traffic, acquisition, engagement and other relevant metrics.
- Prepare periodic performance reports, identifying trends, evaluating campaign outcomes and recommending improvements.
- Use analytics and audience insights to inform content strategy, website development and digital campaign planning.
- Develop and maintain event landing pages and microsites, including registration and waitlist forms, confirmation workflows and other related website components.

REQUIREMENTS
Essential
- Bachelor's and/or Master's degree in Communications, Journalism, Marketing, Public Relations or a related field.
- 2–3 years of relevant professional experience in communications, digital marketing, journalism, advocacy or a related field.
- Strong understanding of social media platforms, digital content formats and platform-specific communication strategies.
- Excellent written and verbal communication skills, with strong English language proficiency and reading comprehension.
- Strong writing and editing skills, with the ability to develop accessible and engaging content from complex research.
- Good project management and coordination skills, including the ability to manage multiple projects and deadlines.
- Proficiency in graphic design tools such as Canva.
- Experience working with website Content Management Systems (CMS), preferably WordPress.
- Familiarity with digital analytics and performance measurement tools.
- Ability to work effectively with multiple stakeholders, engage with research across diverse subject areas and demonstrate a willingness to learn.

Desirable
- Prior experience working with a non-profit organisation, think tank, research institution or advocacy organisation.
- Familiarity with SEO principles, website analytics and digital performance reporting.

LOCATION AND REMUNERATION
- This is a full-time position based out of New Delhi.
- Remuneration will be competitive, in line with experience and existing structure at Vidhi.

APPLICATION PROCESS Interested candidates should apply through our online portal by filling in the required details in the application form and uploading the following documents:
- Latest Curriculum Vitae (CV) (not exceeding two A4 pages)
- Statement of motivation (in a maximum of 500 words) explaining why the candidate is interested in this position
- Details of two references including names, contact details and nature of professional relationship
- Writing samples or prior work samples

Please ensure that the file is titled "FirstName LastName_Application for Position Name" and is uploaded as a single PDF file under the field of ‘Additional Documents’.
The deadline to submit applications is 29 November 2026 . Incomplete applications will not be considered.
Only applications submitted through the online portal will be reviewed. Please do not email resumes and cover letters; only queries may be sent via email to [email protected] with the subject line "Query - Associate, Impact Collective".
Only shortlisted candidates will be contacted.