Manager - Business Strategy

About GoKwik GoKwik is a growth operating system for D2C and eCommerce brands, powering 15,000+ merchants globally. With a mission to democratise the shopping experience, GoKwik leverages technology, data, and AI to help brands maximise conversions, improve customer experience, and drive profitable growth. Its suite of solutions spans checkout, payments, customer engagement, performance marketing, shipping, and returns, enabling brands to optimise every stage of the customer journey.
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### Why This Role Matters
At GoKwik, we don't just power the growth of D2C brands; we also manage the end-to-end business operations of select brands, driving their growth, profitability, and long-term success. As a Manager - Business Strategy, you will take complete ownership of the business performance and P&L of the brands you manage. You will work closely with brand founders, GoKwik's leadership, and cross-functional teams to define growth strategies, drive execution, and build scalable operating models. Beyond managing individual brands, you will play a pivotal role in developing a repeatable business playbook that will enable GoKwik to onboard and scale multiple D2C brands.
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### What You’ll Own
1. Business Strategy & P&L Ownership
- Own the overall D2C business P&L, including revenue, gross margins, CAC, contribution margins, and cash flows.
- Develop annual operating plans, quarterly business targets, and growth strategies in collaboration with brand founders and GoKwik leadership.
- Identify growth opportunities across categories, pricing, hero SKUs, new product launches, and channel mix.
- Drive monthly business reviews, identifying opportunities to scale, optimise, or discontinue initiatives.
2. Growth Strategy & Performance Marketing
- Define customer acquisition strategies and marketing budgets across Meta, Google, influencers, and affiliate channels.
- Drive performance against key metrics such as ROAS, CAC, and new customer acquisition.
- Plan and execute seasonal campaigns and large-scale sale events, including forecasting, execution, and performance analysis.
- Drive customer retention and lifetime value through CRM, WhatsApp marketing, loyalty programmes, and subscriptions.
3. Website Performance & Conversion Optimisation
- Own the end-to-end D2C website funnel, tracking traffic, conversion rates, AOV, checkout success, and RTO.
- Identify and prioritise opportunities to improve product pages, bundles, offers, and checkout experiences in collaboration with GoKwik's product teams.
- Optimise COD and prepaid payment mix to drive order growth while maintaining healthy RTO levels.
4. Business Operations & Supply Chain
- Work closely with brand teams on demand forecasting, inventory planning, and new product launch timelines.
- Monitor fulfilment efficiency, delivery timelines, returns, and customer support metrics.
- Identify operational bottlenecks and drive improvements through root-cause analysis and cross-functional execution.
5. Business Analytics & Performance Management
- Build and maintain business dashboards and metric frameworks covering the entire funnel, from traffic and acquisition to contribution margins.
- Conduct detailed analysis across customer cohorts, SKUs, channels, and campaigns to identify growth opportunities.
- Establish and drive a structured weekly business review cadence across marketing, operations, customer experience, and agency partners.
- Translate business data into actionable insights and measurable business outcomes.
6. Multi-Brand Strategy & Business Expansion
- Build and document scalable operating playbooks covering business diagnostics, 90-day growth plans, dashboards, and team structures.
- Evaluate prospective D2C brands through business diagnostics, opportunity assessments, and business case development.
- Lead the onboarding and growth of new brands as GoKwik expands its managed brand portfolio.
- Over time, build and manage a team of brand managers to drive business performance across multiple brands.
7. Stakeholder & Leadership Management
- Act as the primary business partner for brand founders, ensuring alignment on business priorities, strategies, and performance.
- Collaborate with internal product, data, marketing, and operations teams to drive business outcomes.
- Present business performance, strategic recommendations, and key trade-offs to GoKwik leadership.

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Who You Are

- MBA from a premier institute such as IIMs, ISB, XLRI, FMS, SPJIMR, or an equivalent global business school.
- 2–4 years of post-MBA experience in management consulting, preferably with MBB firms, Big 4 strategy practices, or reputed boutique strategy consulting firms. Pre-MBA experience will be an added advantage.
- Strong structured problem-solving abilities, with the ability to break down complex business challenges, identify root causes, and develop actionable recommendations.
- Strong understanding of P&L, business metrics, and unit economics, with hands-on experience building financial models using Excel or Google Sheets.
- Strong bias for action, with the ability to translate strategies into execution, experiment, measure outcomes, and drive continuous improvement.
- Comfortable taking end-to-end accountability for business performance and driving outcomes rather than limiting responsibilities to strategy and recommendations.
- Excellent communication and interpersonal skills, with the ability to influence and align founders, agencies, leadership, and cross-functional teams.
- Thrives in fast-paced, entrepreneurial environments and is comfortable building processes and operating models from the ground up.

### Why GoKwik
At GoKwik, you'll have the opportunity to work at the intersection of technology, commerce, and business strategy. You will get the ownership to build and scale businesses, work directly with founders and leadership teams, and create operating models that shape how GoKwik manages and grows its D2C brand portfolio. If you enjoy solving complex business challenges, driving execution, and building something from the ground up, GoKwik offers an opportunity to make a meaningful business impact.