Creative Activation Specialist

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Creative Activation Specialist do at WPP Production?

The Creative Activation Specialist helps Jaguar Land Rover's central campaign ideas work harder in markets, media placements and cultural contexts around the world. Working within a specialist team alongside a designer and writer, the role expands central assets into locally relevant, channel-effective creative while retaining the integrity and consistency of the global campaign.

This is a strategically curious and hands-on role. The Creative Activation Specialist considers the audience, media environment, time of year, local zeitgeist and value of each placement before recommending how the creative should respond. The work can range from shaping a 15-second film into an effective 10-second edit to reimagining campaign assets for an airport takeover or other distinctive media opportunity.

The role combines fast creative thinking with practical making. It requires someone who can work directly in source files, collaborate across global and local teams, and remain obsessed with effectiveness by asking how the work performed and applying those learnings to future activation.

Key Responsibilities

- Expand central JLR campaign assets into effective market and channel executions while protecting the original idea, brand consistency and Modern Luxury standards.

- Develop creative recommendations informed by the audience, media placement, local culture, seasonality, market context and campaign objective, ensuring activation is more than resizing or mechanical versioning.

- Work as part of a three-person activation team with a designer and writer, collaborating closely to shape coherent visual, verbal and channel-specific solutions.

- Create and adapt source files, layouts, storyboards and motion or film executions, including duration changes and reframing that preserve meaning, pace and impact.

- Respond creatively to high-value and non-standard media opportunities, including premium large-format out-of-home and airport takeovers, making the best possible use of scale, environment, dwell time and viewing behaviour.

- Partner with the Creative Craft Lead, central creative teams, media partners and local-market stakeholders to understand briefs, challenge assumptions and find practical solutions at pace.

- Use available performance data and market feedback to understand how activation work performed, identifycreative learnings and improve future recommendations.

- Contribute proactive ideas across a diverse global pipeline, balancing multiple markets and deadlines while maintaining craft, accuracy and attention to detail.

Requirements

- A strong emerging creative portfolio demonstrating strategic thinking, hands-on making and the ability to extend campaign ideas across different media and formats.

- Experience adapting integrated campaign assets for digital, social, film, out-of-home and other channel requirements without losing the central creative idea.

- An audience-aware and culturally curious mindset, with the ability to consider local context, seasonality, behaviourand media environment when developing recommendations.

- Confidence working directly with source files and common creative software, making thoughtful amendments to layouts, imagery, copy and motion assets with strong attention to detail.

- A genuine interest in creative effectiveness, measurement and optimisation, with the curiosity to ask how work performed and translate evidence into better future activation.

- Strong collaboration skills and the ability to work constructively with designers, writers, creative leaders, producers, media teams and market stakeholders across cultures and time zones.

- The ability to think on your feet, manage varied briefs and propose practical creative solutions when timings, formats, budgets or available assets create constraints.

- Automotive or premium-brand experience is beneficial, together with enthusiasm for emerging production technology, AI-enabled workflows and new media opportunities.

Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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