Senior Manager, Brand Strategy, Marketing Partnerships

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

The Team

At Netflix, the Brand Creative Studio is a team of Strategists, Creatives, Designers, and Producers who work across the full range of ways someone might interact with Netflix. From Marketing, to Partnerships, to Platform experience, to IRL events, we serve as the stewards of the Netflix Brand and our priority IP—aiming to delight our fans and breakthrough in the world. For partnerships specifically, we work with a variety of brands to shape and execute creative programs across many sizes and styles with the goal of co-promoting our partners' brands and our titles. We are united by our core belief that compelling strategy coupled with creative & executional excellence can strengthen our brand and business performance.

Examples of the work created by this group can be found here - https://www.netflixmp.com/

About The Rol e

We are seeking a Brand and Creative Strategist with strong experience leading and inspiring brands and working teams with a balance of lateral problem solving, strategic rigor, emotional storytelling and contagious vision setting. The role will focus on driving and developing end-to-end planning and creative strategy for our largest brand partners as well as helping the team explore the future of brand and entertainment partnerships.

You will be joining an established group of strategists who have been tasked with diversifying the many ways in which Netflix works with other brands driven by three core goals:

- Honor our legacy of creating the most thrilling and engaging partnerships in entertainment, while exploring and experimenting with new ways to innovate in this space that will help set the new creative bar in our industry and beyond.
- Make partnerships entertaining enough to sit alongside our series and films on our ad tier. We have the opportunity to help our partners show up in a way that delights fans and extends their love rather than disrupts it.
- Pioneer new partnership types tied to our growing ‘Live’ slate to help Netflix and our partners change the game, capture the moment, and reach fans in new, exciting ways.

The successful candidate is a self-starter who will bring a strong, well-defined yet loosely-held strategic point-of-view to the work, the approach and to the Netflix brand. The candidate will also need to be able to powerfully and clearly communicate that point-of-view in written artifacts (briefs, decks, memos) and in meetings with peers and senior leaders, both internally and externally. This role is for the doer who enjoys picking up the pen, and the contributor who enjoys a lively conversation in room.

The Sr. Manager role is a high autonomy, high responsibility position. This person is expected to and should be excited by the opportunity to own their projects fully, making critical decisions everyday on behalf of Netflix and in the benefit of Netflix and their team. However, ownership does not mean going it alone. Collaboration is critical to being successful at Netflix, and making great work and impact requires strong people skills and a willingness to work with others, not work around them.

We believe this role is ideal for someone with a personal passion for entertainment and a professional desire to create some of the world’s most creative partnerships, as you will be responsible for the strategic integrity of many of our biggest shows and movies when building these partnerships.

This is an exciting role with plenty of room to dream and build as we evolve the Netflix Brand and what we offer to the world.

KEY RESPONSIBILITIES:

- Building the strategic vision for key partnerships.
- Extracting insights from partners and internal marketing teams to develop and steer the strategic & creative vision into ideas that fans will love and engage with.
- Writing strategies and briefs, and building foundational concepts that reflect the strategic intersection between the partner and the title or IP.
- Providing guidance and feedback to creative partners, both internal and external.
- Collaboration with cross-functional teams including: Title Marketing, Editorial & Publishing, Content, Consumer Products, Production, and Public Relations.
- Development of memos that can provide clear, ambitious and articulate thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader Netflix Marketing Org (and sometimes beyond).

REQUIREMENTS:

- 12+ years of experience as a brand strategist/consultant or similarly strategic role (can be at a brand or creative agency).
- Believe in the power of strategy to help unlock great creative thinking and solutions.
- Passionate and curious about marketing, brands, and entertainment.
- Have key, demonstrable experience leading and driving creative strategy with big, notable brands and those who lead them.
- Demonstrated ability to use research, insights and analytics to inform strategy.
- Demonstrated ability to prioritize and drive results.
- Confident presentation skills and excellent communication skills.
- Comfortable fluency in the room alongside senior executives from in and outside of Netflix.
- Clear and articulate writer, who is comfortable crafting a narrative and evidencing a point of view, often developing points of view, despite some ambiguity or uncertainty.

PERSONALITY ATTRIBUTES:

- A natural and deep affection for entertainment and brands.
- Strategic, forward-thinker, extremely organized, effective communicator, and thrive in a fast-paced environment.
- Capable of working independently as well as part of a broader team.
- High level of curiosity with the desire to rise to the occasion in the face of ambiguity.
- Agile, goal-oriented, driven to succeed and always up for a challenge.
- Has a passion for concepting unique and innovative marketing campaigns.
- Can flourish in our unique company culture (https://jobs.netflix.com/culture).

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $273,000.00 - $476,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here .

Netflix is a unique culture and environment. Learn more here .

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.