Senior Manager - BCG Vantage, Consumer Products

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Senior Manager (CPG Growth & Activation focused) in BCG Vantage within BCG's Consumer Products Practice Area, you will own and evolve the proprietary tools and offers that help BCG deliver customer segmentation-driven growth strategy for CPG clients. You will serve as product owner for a suite of tools that take a client’s target customer segment(s) and growth strategy and turn them into tested product / marketing ideas and activation enablers. You will also help shape more repeatable, packaged CPG growth offers for clients. You will work closely with BCG’s Center for Customer Insight, our in-house center of excellence for customer intelligence-driven strategy, and you will join selected client engagements to help consulting teams get the most from the tools. The role is part product owner, part hands-on expert.

SPECIFIC RESPONSABILITIES WILL BE:

- Own a set of AI-powered tools used in BCG’s customer segmentation-driven growth strategy work for CPG clients. These tools pick up once a client has chosen the customer segment and growth opportunity to pursue, and turn that insight into tested product and marketing ideas. You will decide what the tools do next, set priorities, and work with technology partners to optimize existing assets and innovate new ones.
- Refine and scale tools that have been prototyped on client work, using live case experience to improve quality, reliability, and scalability, and integrating new data sets, models, and capabilities as they become available.
- Roll the tools out to BCG consulting teams; train users, share best practices, and guide teams from a clear picture of the chosen customer segment and its needs to a short list of promising, consumer-tested concepts and ad assets that a client’s agency can use directly.
- Join selected growth strategy engagements as a hands-on expert, helping the consulting team get the most from your tools and driving more effective growth strategy activation by tailoring new tools.
- Partner with BCG’s Center for Customer Insight and its data / vendor ecosystem (including synthetic panels, Nielsen BASES, custom and syndicated research partners, etc.), so that activation-related research is fielded through CCI and case teams, and the tools connect cleanly to those workflows and best practices.
- Shape how the tools are positioned and offered inside BCG, including how teams are charged for using them, how usage is tracked, and how success stories are shared to build adoption.
- Collaborate with CPG topic leadership to develop and launch new, repeatable CPG growth offers that BCG can sell to clients as a packaged programs. This includes defining the offer, writing pitch materials, and supporting senior leaders in taking it to market, including models where BCG’s fees are tied to results.
- Partner with BCG’s senior CPG experts and practice leadership to capture BCG’s CPG growth IP, support client proposals, and build sales materials.
- Work with the Center for Customer Insight to make sure these offers draw on rigorous, data-backed views of consumer and category trends, including which trends will last and how they affect categories, retailers, and customer segments.
- Coach and develop more junior members of the team.

YOU'RE GOOD AT

- Turning consumer insight and strategy into tangible activation assets and initiatives, such as concepts, positioning, creative briefs, and campaign assets
- Owning a product or capabilities end to end, from roadmap and prioritization through adoption and continuous improvement
- Packaging expertise into repeatable offers / tools / capabilities that BCG can sell and case teams can deliver
- Working hands-on with GenAI tools, and prototyping quickly to test ideas
- Engaging and communicating with senior stakeholders and clients, demonstrating expert presence and credibility
- Working in an ever changing and complex environment, and comfortable with ambiguity and navigating a fast-paced environment
- Working across a matrixed environment that includes CCI, Practice Area leadership, case teams, technology partners, and external vendors
- Leading projects effectively and mobilizing teams to deliver on business priorities and commercial impact
- Building collaborative relationships with cross-functional partners
- Working across a wide range of research vendors and data sources, including synthetic and syndicated panels, POS data, social listening, search analytics, and behavioral data (e.g. credit card, footfall, etc.)
- Translating macro cultural drivers, category shifts, financial data, and industry thought leadership into tangible growth narratives
- Likely candidate background: Someone who has taken consumer insight through to activation, for example a strategy or innovation leader from a brand or creative agency, or a marketing transformation consultant who has worked on CPG growth. We would also consider CPG brand or innovation leaders with GenAI tool experience. The profile is closer to activation and offer development than to classic insights or research, so a deep trends and foresight background is a bonus rather than a requirement.

What You'll Bring

- Bachelor's Degree in Business, Marketing, Economics, Analytics, Statistics, Consumer Behavior, or a related field (advanced degree preferred)
- 6+ years consulting experience relevant to marketing transformation and/or brand & creative activation (preferably focused on consumer packaged goods clients)
- In lieu of consulting experience, 8+ years minimum industry experience in brand & growth strategy, activation of customer intelligence; 10-12+ years of industry experience strongly preferred
- Demonstrated experience taking insight through to activation, such as concept development, positioning, innovation pipelines, or campaign and content creation
- Experience owning or helping build a product, tool, or repeatable offer, ideally one that uses GenAI
- High fluency with AI tools, with the ability to prototype working tools or automate workflows through vibe coding and/or lightweight prototyping
- Working knowledge of consumer research and concept testing methods (e.g., BASES, synthetic respondents), with the ability to commission and interpret research
- Experience packaging and selling offers, including contributing to proposals, pitch materials, and go-to-market plans
- Deep exposure to CPG categories (e.g., food, beverage, personal care, health and wellness, pet)
- Strong Excel and PowerPoint skills
- Comfort working in a matrixed structure with dotted-line partnerships across multiple teams
- Outstanding interpersonal and communication skills to interact with internal and external stakeholders in a global, collaborative team environment
- Fluency in English

Who You'll Work With

As a Senior Manager (GPG Growth & Activation) – BCG Vantage, you will collaborate with global CPG topic leads in the Consumer Practice Area and with Center for Customer Insight (CCI) experts to bring expertise, capabilities, and proprietary AI-powered tools to the service of our internal and external clients. Our team is made up of a diverse pool of BCG Vantage positions that allow us to pursue exciting, innovative BCG Vantage careers.

Additional info

BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting-edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations.

With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise.

BCG Vantage consists of three career paths, each playing a crucial role in delivering value to clients, case teams and practice teams.

- Client Focus (Embedded Expertise) Integrates into client-facing teams to deliver direct client impact through expertise, know-how, and proprietary tools and assets

- Topic Activation (Sector Expertise with Proprietary Tool & Data Solutions) Combines deep domain insights with our know-how and proprietary assets to address targeted challenges directly with clients and project teams; co-creates insights on industry trends and functional topics, proprietary data and tools, and teams to codify IP that all enables BCG to deliver excellent business value with its clients

- Research (Practice Topic and Sector-Aligned Research and Insights) Delivers actionable research and insights tailored to the client project’s needs; works with qualitative and quantitative data, conducts research and provides synthesized results from sources including commercial data, public and open source, company and industry research, macro-economic, commodities and trade data

In the US, we have a compensation transparency approach.

Total compensation for this role includes base salary, annual discretionary performance bonus, retirement contribution, and a market leading benefits package d escribed below.

- The base salary range for this role in Chicago is $152,400 - $156,700 .

This is an estimated range, however, specific base salaries within the range depend on various factors such as experience and skill set. It is not common for new BCG employees to be hired at the high-end of the salary range. BCG regularly reviews its ranges to ensure market competitiveness.

In addition to your base salary, your total compensation will include a bonus of up to 25% a nd a generous retirement contribution that starts at 5% and moves to 10% after 2 years.

All of our plans provide best in class coverage:

- Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
- Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
- Dental coverage, including up to $5,000 in orthodontia benefits
- Vision insurance with coverage for both glasses and contact lenses annually
- Reimbursement for gym memberships and other fitness activities
- Fully vested Profit Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
- Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
- Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
- Paid sick time on an as needed basis

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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