Social Director

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Scope of Role

We are seeking a strategic, creative, and commercially minded Social Director to lead social marketing for clients across our portfolio.

This individual will own social as part of integrated marketing services, helping clients build meaningful connections with their audiences while driving measurable business results.

The ideal candidate brings a strong agency background, with experience managing multiple brands, developing full-funnel social strategies across paid and organic channels, and translating audience insights and emerging platform trends into impactful campaigns.

This role requires someone who can think strategically while remaining close to execution, working collaboratively with creative services, media, and account teams to deliver innovative, culturally relevant social campaigns.

Key Responsibilities

Social Media Strategy & Campaign Execution

- Lead the development and execution of integrated organic and paid social media strategies across multiple clients and campaigns

- Build full-funnel social strategies that support awareness, audience engagement, consideration, and conversion, including platform selection, content formats, messaging, and audience targeting.

- Translate audience insights, competitive research, whitespace analysis, and emerging social trends into actionable campaign recommendations.

- Develop both always-on and campaign-specific content strategies that deliver against client business goals.

- Identify opportunities to extend larger brand campaigns through social-first storytelling, influencer partnerships, earned media, and real-world activations.

- Collaborate with internal and external creative services, media, and account teams to bring integrated campaigns to life across multiple channels with compelling, platform-native social content.

- Ensure content aligns with client brand guidelines while remaining culturally relevant and tailored to each platform.

- Manage budgets, scopes, invoicing and reconciliations.

Influencer Marketing & Community Engagement

- Develop and execute influencer, creator, and brand ambassador strategies that amplify campaign reach and audience engagement.

- Oversee community engagement strategies that strengthen brand affinity, increase audience participation, and support follower growth.

- Leverage social listening to identify emerging conversations, audience sentiment, and opportunities for proactive brand engagement.

- Maintain relationships with platform partners (Meta, TikTok, YouTube, X, Snap and others), bringing early access to new tools and formats to clients.

Social Analytics & Performance Optimization

- Own social performance tracking, reporting, and campaign analysis across organic and paid initiatives.

- Define and monitor KPIs including reach, engagement, audience growth, sentiment, and campaign effectiveness.

- Use competitive benchmarking, social listening, and platform analytics to identify opportunities for optimization.

- Present campaign results, actionable insights and recommendations in a clear, compelling, and commercially relevant manner.

Client Management & Cross-Functional Leadership

- Serve as a trusted advisor and partner to clients, providing guidance on social media best practices, emerging trends, and opportunities for innovation.

- Manage social strategy across multiple client accounts while maintaining high standards of quality and execution.

- Work collaboratively with account management, creative services, and media teams to deliver integrated marketing solutions.

- Contribute to new business development, client presentations, campaign proposals, scope development and strategic planning discussions.

- Provide thought leadership on the evolving social media landscape and help clients stay ahead of platform and consumer behavior changes.

- Support and mentor junior team members, providing strategic direction and constructive feedback.

Experience & Skills Required

- 6–8+ years of experience in managing social media within an agency or brand.

- Proven experience developing and executing successful, high-impact social campaigns that can cut across organic and paid social media and creator marketing.

- Deep knowledge of all social platforms and their respective best practices, translating algorithm shifts, new formats, creator behaviors and cultural trends into actionable opportunities for clients.

- Hands-on experience running content creator programs end-to-end, including sourcing, vetting, negotiation, contracting, usage rights, measurement.

- Ability to balance strategic thinking with hands-on campaign management and execution.

- Ability to translate audience insights, social listening, and performance data into creative and commercially effective strategies.

- Experience collaborating with creative, media, production, and account management teams, and acting as a client lead.

- Exceptional communication and presentation skills

- Strong organizational skills and the ability to manage multiple priorities in a fast-paced agency environment.

- Experience using social media management, analytics, and listening tools such as Sprout Social, Sprinklr, Meta Business Suite, TikTok Business Suite, NetBase, or Rival IQ.

- Knowledge of the broader media ecosystem and how social integrates into full-funnel marketing.

The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

- $100,000-$150,000