Commercial Academy Lead (Sales Enablement)

This is an opportunity to shape and build the next stage of commercial capability at William Reed. As Commercial Academy Lead, you'll lead the development of the William Reed Commercial Academy, creating a practical, business-led approach to building the capabilities that drive revenue growth and stronger customer outcomes.

You'll work closely with commercial leaders and teams to understand what's helping or getting in the way of performance, identify where capability development can make the biggest difference, and turn those insights into practical interventions that change what our commercial people do in the real world.

You'll own and evolve our commercial capability framework and create clear development pathways across sales, account management and commercial leadership. You'll strengthen core selling capability, account management skills, support the launch of new products and propositions, and help sales managers become better coaches and developers of their people.

You'll also establish how we measure whether the Academy is working, connecting capability development with meaningful commercial outcomes and continually improving our approach.

Ultimately, your impact will be seen not in how much training we deliver, but in stronger commercial capability, better sales leadership and improved business performance.

What You’ll Be Doing

- Leading the William Reed Sales Academy, setting its strategy, roadmap, curriculum, governance and priorities in line with our commercial growth ambitions.
- Owning and evolving our commercial capability framework, defining the knowledge, skills and behaviours needed for success across sales, account management and commercial leadership.
- Working alongside commercial leaders to diagnose performance and capability needs, distinguishing where development is the answer and where the underlying challenge sits elsewhere, such as process, proposition, systems or ways of working.
- Turning insight into practical capability solutions, combining workshops, coaching, live sales application, digital learning, tools and resources rather than relying solely on traditional classroom training.
- Developing sales managers as coaches and capability builders, helping them reinforce learning, raise standards and improve performance within their teams.
- Supporting commercial change and new propositions, ensuring teams have the knowledge, skills, confidence and tools to take new products and propositions successfully to market.
- Measuring impact, using capability and commercial performance data to demonstrate value, identify priorities and continually improve the Academy.
- Building strong partnerships across the business, influencing senior stakeholders and creating real ownership of commercial capability.

What You’ll Need

We're looking for an experienced commercial learning or sales enablement specialist who combines strong commercial credibility with excellent learning expertise.
You'll bring:
- Significant experience in sales enablement, commercial capability or sales learning, ideally within a B2B, multi-product or solution-led environment.
- A strong understanding of how effective B2B selling and account management works, with the credibility to engage and challenge experienced commercial people.
- Experience designing end-to-end capability programmes or academies, from diagnosis and capability frameworks through to delivery, embedding and measurement.
- The ability to diagnose commercial performance challenges and determine when learning will make a difference, and when it won't.
- Excellent facilitation and coaching skills, including the confidence to work with salespeople and managers in live or near-live commercial situations.
- Experience developing managers as coaches and creating the environment in which learning translates into sustained behaviour change.
- A practical understanding of modern adult learning, sales methodology and CRM-enabled commercial environments.
- Strong stakeholder skills and the confidence to operate with significant autonomy, influence senior commercial leaders and turn strategy into practical action.

Benefits & Initiatives

- Generous annual leave –25 days plus standard England and Wales bank holidays for full-time employees
- Long service holiday reward – Receive an extra day's annual leave for each year of service after six years, up to a maximum of 30 days plus bank holidays for full-time colleagues
- Christmas office closure – Enjoy additional paid leave between Christmas Day and New Year's Day to cover discretionary office closure days
- Holiday purchase scheme – Buy up to three additional days' annual leave each year and spread the cost over up to six months
- MeDay – Take an additional paid day off to celebrate your birthday, a cultural or religious event, or another occasion that is meaningful to you
- Volunteering day – One paid day each year to support a charity, community group or cause close to your heart
- Hybrid and agile working – Flexible ways of working to help you balance work and life commitments (role dependent)
- Enhanced pension contributions – Benefit from employer pension contributions above the statutory minimum
- Life assurance – Providing financial protection and peace of mind for you and your loved ones
- Group Income Protection – Financial support if you're unable to work due to long-term illness or injury
- Family-friendly policies – Enhanced pay entitlements to support you and your family during important life events
- Health and wellbeing support , including: Healthcare cash plan
- Employee Assistance Programme (EAP)
- Virtual GP service
- Health and wellbeing resources and tools

- Commitment to Equity, Diversity and Inclusion – Supported by employee-led networks, with a culture where everyone feels welcome and valued. We are proud to be a Disability Confident Committed employer
- Cycle to Work scheme – Save money and support a healthier commute
- Electric Car scheme – Access an affordable and sustainable way to drive an electric vehicle