Retention Marketing Lead, Europe

Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

We're looking for a Retention Marketing Lead, Europe to own and accelerate Vuori's retention marketing strategy across European markets, with a primary focus on driving growth through Email and supporting the expansion of additional retention channels, including SMS.

Reporting to the Sr. eCommerce & Digital Marketing Manage, this role will be responsible for developing and executing customer lifecycle marketing programs that increase engagement, repeat purchase rate, customer lifetime value, and channel revenue across the customer journey.

Working closely with regional and central teams, the Retention Marketing Lead will combine strategic thinking, campaign execution, audience targeting, testing, and performance analysis to continually improve how we communicate with customers and scale retention across Europe.

What you'll get to do:

- Own and grow Email as a key revenue-driving marketing channel across European markets. 
- Develop and execute customer lifecycle strategies across acquisition, onboarding, retention, reactivation, and loyalty. 
- Identify opportunities to introduce and scale new retention channels, including SMS and other emerging customer engagement touchpoints. 
- Build and manage campaign calendars, customer journeys, and automated lifecycle programs. 
- Create audience segmentation strategies that improve personalization and campaign relevance. 
- Partner with brand, creative, ecommerce, analytics, and global retention teams to deliver impactful customer communications. 
- Develop and execute A/B testing and experimentation programs to improve engagement, conversion, and retention metrics. 
- Monitor campaign performance and provide actionable recommendations to drive revenue growth and customer lifetime value. 
- Ensure campaigns are executed accurately and maintain a high standard of QA across all customer-facing communications. 
- Contribute to the future development of personalization, loyalty, and customer engagement capabilities across Europe.

Qualifications

Who you are:

- 5+ years of experience in retention/lifecycle marketing and campaign execution within eCommerce.  
- Bachelor’s Degree in Marketing, Business, Communications, or equivalent years of experience preferred 
- Experience of working in a high-volume, fast-paced environment with the ability to manage multiple priorities simultaneously  
- Experience in CRM/ESP platforms and customer segmentation principles 
- Knowledge of analytics, campaign reporting, and performance measurement  
- Strong written communication skills and ability to review customer-facing marketing content for accuracy and consistency  
- Strong attention to detail with a focus on QA and accuracy 
- Experience using project management tools such as Asana or Jira to track workstreams and collaborate cross-functionally  
- Comfortable navigating ambiguity and adapting to shifting business priorities  
- Familiarity with Shopify or similar eCommerce/CMS platforms a plus  
- Previous exposure to multilingual retention campaigns, including translation, localisation and market-specific messaging, would be beneficial 
- Knowledge of NPS programmes and customer experience platforms such as Medallia would be advantageous

Additional Information

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.