Sr. Paid Media Strategist

Summary

The Senior Search Strategist is a critical role at our growing company with the highest standards for professional growth, development + Client success. This role is essential for continuing to build our search marketing team at Br8kthru and instrumental as we work to become the best marketing + technology firm in the U.S.

Mission

- Lead client retention + growth through delivery of Michelin-Star Standards (MSS) in all search-related Client deliverables

- Develop and lead junior members of the Search Team to promote long-term growth, sustainable hiring, and attraction + retention of top analytical talent

- Implement processes + workflows that enable progress toward Br8kthru’s overall revenue and profitability goals

Role-Based Competencies

- Quality-driven: execute on Br8kthru’s core value of MSS at every turn by operating at a high level of production-related competency

- Analytical know-how: clear demonstration of analytical capabilities on an account and business level. Continual development of analytical thinking and skills.

- Ownership bias: take ownership of the search function and lead by example when it comes to quality and execution standards

- Highly organized: execute on processes and workflows that ensure tasks are completed on time and on budget

Team Structure

Reporting to:

- Director of Delivery and Talent Development

Critical Accountabilities

- MSS project execution

- Timeline + budget alignment

Key Performance Indicators (KPIs)

- Account performance (as dictated by individual account goals)

Daily Tasks + Responsibilities

Strategy + Thought-leadership

- Lead the creation of search marketing strategies + roadmaps for new + existing accounts

Assist with comprehensive marketing strategies including paid media, SEO, content, email, social, etc.

- Serve as a subject matter expert (SME) for all paid media activities

- Continually evolve our search marketing approach based on best practices, industry changes, new technology, emerging trends + technology partners

- Assist in new business pitches

Performance Media Management + Execution

- Campaign planning, strategy + documentation

- Campaign management + optimization

Manage to CPA, ROAS, CPC or other metrics

- Lead and guide third party media partners; including programmatic media buying

- Ongoing Research + Discovery

Analyze search interest + explore SEO opportunities

- Work with Google/Microsoft/etc. on new strategies, products + beta programs

- Assess search attribution

- Budget Management

Budget Pacing (daily + monthly)

- Forecasting

- Client relationship management

Work with Client + internal teams to clearly define program objectives, tactics and KPIs

- Actively participate in Client communication, including client status calls, working sessions, reporting meetings, and ad hoc questions

- Help establish trust, credibility + grow client relationship

Feed Management, Analysis + Optimization

- Troubleshooting + support

- Feed optimization + fixes

- Monitoring of Merchant Center Item Reports

- In partnership with feed vendor, generate custom reports

Reporting + Analysis

- Reporting + planning meetings with the Br8kthru + Client teams

Performance analysis, recommendations + next steps

- Reporting on account KPIs via Google ads, Analytics, Data Studio or other reporting tools or custom reports

- For new accounts, review + assess analytics + conversion tracking

Review source, structure, setup, recording + accuracy

- Analysis of initial setup including traffic, channel, and behavior data

- Analysis of reporting such as custom reports and dashboard

Leadership + Professional Development

- Lead with cross-channel paid search strategy through the discovery, planning, and execution process

- Effectively collaborate with other team members + advance our collective knowledge

- Help attract, train + retain new Br8kthru team members

- Demonstrate clear communication skills through written reports/documents and in-person meetings and presentations

- Foster a culture of open communication and 360-degree feedback

- Live our core values (empathy, collective accountability, continuous improvement + Michelin-star standards)

Alignment to Core Values

- Empathy: Acknowledge various perspectives + proactively assess and address project needs

- Continuous improvement: Continually work to improve outcomes, streamline processes, + develop technical and analytical acumen

- Collective Accountability: Manage internal and external expectations and relationships to ensure efficient and effective project delivery

- Michelin-Star Standards: Overdeliver on quality + work to gain trust and loyalty from Clients through continued above-and-beyond delivery