About this role
Description
Are you a strategic marketing leader who thrives on turning ambiguity into opportunity? Amazon is looking for an experienced B2B marketer to lead a team of marketing professionals who define how our products reach and resonate with customers. In this role, you will own the marketing strategy for your organization, setting the vision that connects product value to customer needs at scale. You will design team structures, build mechanisms for sustained excellence, and partner across functions to drive measurable business impact.
This field marketing leader will oversee the US strategic enterprise and commercial sectors (Strat & ComSec) marketing team and accelerate Amazon Business growth. The role will be responsible for partnering closely with sales and extended marketing teams to build and deliver marketing programs tailored to Strat & ComSec customers and prospects. This includes account-based marketing, digital, and other marketing activities. You must be able to think strategically while simultaneously rolling up your sleeves and digging into the details.
A successful candidate is a marketing leader who uses their B2B marketing experience to build teams, earns trust through relationship building, and has demonstrated a strong record of delivering results. This role requires the ability to work through ambiguity in a highly matrixed organization, critically think through challenges and be strategic while ensuring that the details are not missed. The ideal candidate is customer obsessed and thinks strategically and analytically about customer challenges and how to best present Amazon Business solutions.
This is a role for someone who is equally comfortable crafting long-term strategy and rolling up their sleeves to solve complex problems. Your ability to distill inputs from customers and stakeholders into clear priorities will be essential as you guide your team through product launches, campaign development, and go-to-market planning. If you are a collaborative, data-driven leader who is energized by building high-performing teams and delivering results that matter, we want to hear from you.
Key job responsibilities
- Define and execute multi-year product marketing strategies, aligning cross-functional teams around shared goals, target audiences, and tailored messaging that drives business outcomes.
- Lead and develop a team of marketing managers, setting clear expectations, providing coaching, and creating growth opportunities that build the next generation of leaders within your organization.
- Leverage market research and data analytics to identify customer insights, evaluate competitive dynamics, and inform positioning and campaign decisions that improve effectiveness and reach.
- Design and implement scalable processes and mechanisms for campaign planning, execution, and performance measurement, ensuring operational rigor and continuous improvement across your team.
- Partner with product, engineering, finance, and cross-functional stakeholders to align marketing plans with product roadmaps, using strong written communication and narrative documents to drive alignment and decision-making.
- Set the marketing direction for business customers in the US Strat & Commercial Sectors, assist in defining and executing the strategy for new customer acquisition, retention, and engagement
- Collaborate with other field marketing and extended marketing teams to develop and deliver enterprise-level marketing activities and engagements
- Lead a team responsible for creating and delivering campaigns targeting senior decision makers including acquisition, activation and demand generation through an omni-channel approach
- Track marketing performance on an ongoing basis, constantly looking for ways to improve the customer experience
- Present your results in weekly, monthly and quarterly business review meetings to process participants and stakeholders
A day in the life
You start your morning reviewing campaign performance dashboards and preparing for a cross-functional alignment meeting with product and finance partners. By midday, you are coaching one of your direct reports through a go-to-market narrative for an upcoming launch, helping sharpen the customer insight and messaging framework. After lunch, you join a strategy session with peer leaders to prioritize initiatives for the next quarter, balancing resource trade-offs against long-term goals. Later, you connect with your team in a working session to refine audience segmentation using generative AI tools, then close the day by reviewing a promotion case for a high-performing team member.
About the team
Our team is passionate about connecting customers with the products they need through compelling, insight-driven marketing. We operate at the intersection of product, data, and storytelling, and we are committed to building an inclusive culture where every team member has a voice and a path to grow. We believe great marketing starts with deep customer understanding and is amplified by collaboration across disciplines.
As we look ahead, our focus is on scaling our marketing capabilities, experimenting with new channels and tools, and raising the bar on how we measure impact. This is an exciting time to join as we shape the future direction of product marketing at Amazon.
Basic Qualifications
- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience with account-based marketing strategies and tools
- Experience planning and executing enterprise-level events, executive engagement programs, or integrated field campaigns
Preferred Qualifications
- Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
- Experience leading B2B field marketing teams in a matrixed, enterprise environment
- Track record of building and scaling marketing programs for strategic / enterprise accounts
- Experience managing multi-million dollar marketing budgets
- Experience partnering directly with enterprise sales teams to drive pipeline and revenue impact
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, WA, Seattle - 187,000.00 - 252,900.00 USD annually