About this role
The Digital D2C Analytics and Insights Manager leads performance analytics for the Digital D2C channel across all PayJoy markets, including identification of opportunities, trend diagnostics, and customer insights. The role is responsible for designing and executing strategic initiatives, turning analysis into concrete actions, and communicating channel performance to senior audiences within PayJoy. Working closely with Finance, Risk, and other teams, this person helps manage the channel's impact on company-wide financial goals and ensures operations scale while staying focused on impact and results. The ideal candidate can move fluidly from a SQL query to a leadership presentation — someone comfortable digging into data, finding key insights, and shaping the narrative around it.
Key responsibilities
- Own a deep understanding of the D2C customer funnel , identifying where and why customers drop off throughout the digital purchase journey.
- Combine quantitative and qualitative insights, including funnel and cohort analysis, clickstream data, behavioral analytics, session recordings, heatmaps, surveys, and customer feedback.
- Translate customer and performance insights into a prioritized CRO and UX optimization roadmap .
- Build and manage a prioritized experimentation backlog based on expected impact, customer value, and effort.
- Design and execute rigorous A/B and multivariate experiments , defining clear hypotheses, success criteria, sample sizes, and guardrail metrics.
- Analyze experiment results using statistical rigor and translate findings into clear business recommendations.
- Develop customer segmentation and personalization strategies based on signals such as behavior, traffic source, intent, device, credit profile, and lifecycle stage.
- Validate the incremental impact of personalization and optimization initiatives through controlled experimentation.
- Partner closely with Marketing, Product, Engineering, Analytics, and other global stakeholders to turn insights into tangible improvements.
- Establish and continuously improve frameworks for experimentation, measurement, prioritization, and reporting.
- Identify opportunities to improve the customer experience while balancing speed, business impact, and data-driven decision-making.
Qualifications
- 5–7 years of relevant professional experience , ideally in CRO, digital experience, growth, digital analytics, UX optimization, or D2C/e-commerce.
- Strong understanding of Conversion Rate Optimization (CRO) and UX principles.
- Proven experience diagnosing funnel performance, identifying friction points, and translating data into actionable hypotheses and recommendations.
- Hands-on experience with A/B and multivariate testing , including experiment design, statistical significance, and interpretation of results.
- Experience developing segmentation and personalization strategies and measuring their incremental impact.
- Familiarity with web analytics and behavioral tools such as PostHog, Hotjar , or similar platforms.
- Experience with experimentation platforms such as Convert, VWO, Optimizely , or similar tools.
- Background in retail, D2C, e-commerce, or other digital-first environments .
- Strong analytical and problem-solving skills, with the ability to move from data to insights and from insights to action.
- SQL skills are strongly preferred.
- Excellent written and verbal communication skills, with the ability to influence and collaborate with stakeholders across different functions and geographies.
- Highly organized and comfortable managing multiple initiatives and stakeholders simultaneously.
- Self-driven, results-oriented, and comfortable operating in a fast-paced, dynamic, and constantly evolving environment .
- Advanced English and fluency in the local language.
Benefits
- Local benefits depending on the country of hire
- Company-funded health insurance for employee and immediate family
- Company-funded employee life and disability insurance
- Paid vacation days, unlimited sick leave
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Phone finance, headphone benefit, home office equipment allowance and wellness perks
- Catered lunches
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
PayJoy Principles
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening