About this role
[What the role is]
As part of IMDA’s Communications & Marketing Division, you will lead a team to achieve the outcomes below:
[What you will be working on]
Responsibilities
1. Strategic Communications and Branding
- Lead the development of overarching strategic communications framework, key narratives, and integrated comms plans, working across multiple departments and stakeholders
- Provide strategic counsel to internal teams to ensure speeches and other communication materials are aligned with strategic messages
- Evaluate and enhance strategic communications and branding
- Oversee and implement corporate identity guidelines to ensure brand alignment across all channels.
- Oversee data sense-making, message testing, and media analytics to measure impact. Encourage the adoption of AI and modern tech workflows to optimize content distribution and audience engagement
2. Executive Communications and Thought Leadership
- Develop and execute thought leadership initiatives and executive comms (speeches & presentations at events, public/media outreach) for senior leadership
- Identify and curate high-impact speaking platforms and strategic outreach opportunities to grow IMDA’s mindshare locally and globally.
3. Corporate Communications
- Plan and manage the production of corporate publications & collaterals (e.g., Annual Report, Impact e-newsletter, Infographics, greeting EDMs etc.)
- Appoint and manage creative, PR and other agencies (e.g., intelligent media monitoring services, research etc.) and corresponding contracts to ensure good service standards
4. Media Engagement & Press Office
- Oversee the full spectrum of responsibilities pertaining to media engagement – e.g. developing and implementation of the media engagement strategy, handling media queries, issues/crisis management, proactive media pitching, story ideas/bank.
- Keep abreast of media landscapes and trends overseas to develop relevant stories and materials to secure sustained exposure and coverage for IMDA and Singapore’s infocomm and media industry
- Where needed, manage foreign media visits to Singapore to profile the infocomm tech and media capabilities of Singapore-based businesses
- Evaluate, measure and make recommendations on the impact of IMDA’s media efforts
[What we are looking for]
Requirements
- Minimum 15 years of relevant experience in Public Relations/Government Comms/Public Affairs/Journalism
- Minimum 5 years of team/staff management experience
- Experience working with and pitching to journalists (especially, tech, media, manpower, business beats) across media channels a plus
- Ability to understand business units’ needs and translate these needs into impactful strategic communications plans to be disseminated further
- Creative writing and presentation skills necessary; experienced in managing senior stakeholders for public engagements
- Highly-driven and energetic, able to thrive and deliver results in fast-paced working environment
- Self-starter in project management, creative thinking to enable quick turnarounds on projects in a timely manner
- Experience with managing third party agencies/vendors/suppliers
- Ability to work well independently while being a strong team player
- Curiosity and interest in the tech and media industry
Position will be commensurate with the candidate’s qualifications and experience.
Please note that only shortlisted applicants will be notified.
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