User Acquisition Manager

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.
 
We are seeking a bilingual (Spanish/English) Marketing Specialist to manage and execute CRM campaigns that drive acquisition, engagement, retention, and revenue growth for the BOSS Money Transfer business in the USA market. This role will be responsible for managing lifecycle marketing initiatives across email, SMS, push notifications, and in-app messaging, ensuring personalized and high-performing customer experiences.  In addition, the marketing specialist will also be responsible for the participation of the brand in community events throughout the United States.
 
 * The interview process will be conducted in English.

Responsibilities:

- Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.

- Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).

- Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.

- Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.

- Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.

- Identify areas of improvement by analyzing performance data and converting insights into clear actions.

- Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.

- Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.

- Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

Requirements:

- 3+ years managing paid campaigns in a UA or growth role.

- B2C App acquisition experience needed.

- Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.

- Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.

- Fluent in English; written and spoken.

What we offer:

- 100% Remote work opportunity!

- B2B Employment ($, gross).

- Stable job with long-term growth perspective.

- Competitive salary with annual performance review.

- Really good hardware.

- An exciting and challenging job with talented people around.

- Continuous learning and career growth opportunities.

- Compensation for professional training, seminars, and conferences.

- Referral program – get rewarded for helping us grow the team with talented people.

- Company-supported English classes to enhance your professional growth.

Please attach CV in English.
The interview process will be conducted in English.
 
Only accepting applicants from LATAM.