Lifecycle Marketing Manager (Email / CRM)

The Opportunity:

As our Head of Performance Marketing, you will join an incredible team working on the #1-rated sports betting tool, and a top affiliate in the iGaming space.

Through our growth so far, we have been able to scale massively through organic reach and word of mouth—we're looking to double down on this by investing in paid acquisition.

We are looking for an experienced candidate with experience managing a wide variety of channels (eg. PPC, Meta, TikTok, X / Twitter Ads & more), who can come in and build a paid acquisition strategy that can scale throughout 2025. You will be responsible for building & testing a strategy as a proof of concept to start, and then following this up by helping to develop & scale the team around you. You will have the ability to influence our go-forward strategy, while also receiving coaching from seasoned professionals with years of experience.

This role is perfect for someone looking to gain experience in a fast-moving startup, that overlaps heavily in the sports & sports management side of business. Our goal at Betstamp is to give successful candidates will be given real responsibility from Day 1, and the opportunity to develop & move up into leadership roles as we continue to grow our team.

This is a full-time position located in the downtown Toronto area.

What makes a great Lifecycle Marketing Manager?

- Hands-on ownership of a lifecycle program is a non-negotiable. You have built and debugged multi-step automated flows in a real ESP (Klaviyo, Customer.io, Braze, Iterable, SendGrid or similar), not just scheduled one-off campaigns.

- Design capability. You can build an email that looks good, work inside an HTML template, and produce campaign creative without waiting on a designer.

- AI-native, with your own judgement. We expect daily AI use for both copy and creative, and we expect you to know when the output isn't good enough to send.

- Detail-oriented and data-driven. You can read a cohort report, find where the funnel leaks, and check a hunch in a spreadsheet.

- Comfortable with high output. Daily sends across multiple brands is a significant volume of work, and the role is built around it.

- Ownership mindset. The team is small and nobody will build you a queue.

- Experience in iGaming, sweepstakes, ecommerce, subscription or another high-frequency consumer business is a major plus.

- Experience marketing inside regulated or promotion-heavy environments is a plus.

Responsibilities

- Build and own the monthly promo calendar across brands, planned weeks in advance rather than week to week

- Ship daily promotional sends, including copy, subject lines, offers, creative, segmentation and scheduling

- Build and maintain automated lifecycle flows covering welcome, first purchase, abandonment, win-back, reactivation, referral and loyalty progression

- Design the creative that goes into every send, from concept through to finished email

- Own segmentation across value tier, lifecycle stage, engagement recency and acquisition source

- Run structured tests on subject lines, offers, timing and creative, and act on what the results tell you

- Protect deliverability, including inbox placement, sender reputation, list hygiene, and bounce and complaint management

- Report on what each send drove in sessions, purchases and repeat purchases

- Stand up the full lifecycle program for each new brand launch

Compensation & Start Date

- Competitive compensation with the possibility of bonus incentives based on success

- This is a full-time position with the possibility for career growth & promotion

- Start Date: September 2026

The Basics

- 2-5 years of experience in email, CRM or lifecycle marketing roles

- Hands-on experience building flows and campaigns in at least one major ESP

- Comfortable writing and editing HTML email

- Proficient using AI tools for copy and creative production

- Excellent written communication

- Based in Toronto and able to work on-site