B2C Sales Team Lead — Cars

Responsibilities:

B2C sales & deal closing

• Lead a B2C sales team acquiring new customers interested in purchasing cars.

• Manage both Cash and Financing sales journeys.

• Own the customer journey from lead generation and qualification through negotiation, closing, and completion of the sale.

• Step into complex or high-value deals and close difficult opportunities.

Lead management

• Ensure leads are assigned across the team without delay and first contact happens within target response times.

• Ensure consistent, disciplined follow-up on every open lead.

• Ensure opportunities are actively progressed through each stage without unnecessary drop-offs.

Sales funnel ownership

• Own and monitor conversion across the full sales funnel, from lead generation and qualification through booking, Cash/Financing, closing, and completed sale.

• Funnel stages: Lead → Contacted → Qualified → Booking → Cash/Financing → Closing → Completed Sale.

• Track stage-to-stage conversion rates, identify where deals stall, and act on the drop-off points.

Customer qualification

• Qualify customers into the Cash or Financing journey based on their needs, affordability, and basic financing eligibility indicators.

• Coach the team to qualify accurately at first contact so deals do not stall later in the funnel.

• Leave the final credit decision to the financing partner.

Customer journey & cross-functional coordination

• Ensure a smooth customer journey across Sales, Operations, Supply/Showroom, Finance, and other relevant functions.

• Identify blockers affecting the customer or the Sales team, communicate with the relevant department, and follow the issue through to resolution.

Team leadership & coaching

• Daily and weekly performance management.

• Coaching and development of Sales Representatives.

• Call quality and sales technique reviews.

• Pipeline management.

• KPI and target management.

• Performance improvement plans where required.

• Regular 1:1s and team reviews.

Reporting & forecasting

• Own weekly and monthly reporting on sales performance, target achievement, conversion rates, pipeline health, forecasting, key blockers, action plans, and team productivity.

• Use the data to identify gaps, make decisions, and improve team performance — not simply prepare reports.

CRM & sales process discipline

• Maintain CRM discipline across the team: accurate stage management, notes, follow-ups, pipeline hygiene, and forecasting.

• Provide clear visibility on where every opportunity stands and what is required to move it toward closing.

Escalation, problem solving & ownership

• Act as the first escalation point for Sales Representatives when customer or deal-related issues require cross-functional support.

• Take ownership of blocked deals: identify the root cause, engage the relevant department, and follow up until resolved.

• Resolve blockers across customer issues, financing, operations, vehicle-related matters, showroom coordination, and payments.

Qualifications:

Must have

• 4+ years of sales experience.

• 1–2+ years leading a sales team.

• Proven track record of hitting acquisition, conversion, and closing targets in B2C sales.

• Experience closing both cash and financed deals.

• Strong spoken and written English.

• Fluent / native-level Urdu.

• Able to confidently understand and communicate vehicle specifications, features, benefits, and value propositions across Japanese, Korean, American, and Chinese brands.

• Working knowledge of automotive financing and credit concepts, including how banks and financing companies assess eligibility.

• Able to qualify customers for Cash and Financing journeys based on needs, affordability, and basic eligibility indicators.

• Strong CRM discipline and the ability to build and defend a forecast.

• Experience managing and coaching a team remotely.

• Based in Pakistan and available Sunday–Thursday on Riyadh hours.

Good to have

• Automotive retail, used cars, or auto financing background.

• Marketplace or classified experience.

• Gulf market experience, or selling to expatriate customer segments.

• Working Arabic.

• Startup or scale-up experience.