About this role

This role is about telling that story to the enterprise market. As our Founding Lead, B2B Marketing , you’ll shape the narrative that inspires executive buyers, consultants, and brokers—and you’ll execute with speed. You’ll be both strategist and doer: experimenting, iterating, and laying the foundation for a world-class marketing team.

What You’ll Do

- Develop and refine positioning and messaging for employers, health plans, and brokers.
- Craft narratives and assets that resonate with executive buyers and consultants.
- Run growth experiments across channels—paid, organic, PR, and events.
- Build enablement materials (decks, one-pagers, case studies) that drive sales.
- Launch campaigns across email, social, and events.
- Partner directly with Sales and Growth to generate demand.
- Build the early marketing playbook and foundation for a future team.

Who You Are

- 4–7+ years in marketing or growth, ideally at early-stage startups.
- A storyteller who can translate vision into sharp narratives.
- Hands-on: comfortable writing copy, designing decks, and running campaigns.
- Entrepreneurial and thrives in ambiguity with a bias toward action.
- Collaborative, especially with Sales and Outbound.
- Experience with au
- Bonus: healthcare, benefits, or other complex B2B experience.

Why Join Superpower

- Foundational role in building our B2B marketing function.
- Chance to define how we communicate Superpower’s story to the enterprise market.
- Join a team of ex-founders, YC alumni, and mission-driven builders working at the edge of speed and ambition.
- Competitive salary and equity in a company scaling toward generational impact.

Investors

- Forerunner Ventures (tier 1 US-based VC)
- Susa Ventures (tier 1 US-based VC)
- Cyan Bannister (first investor into Uber, early at SpaceX, former part at Founder’s Fund, regarded as one of the top angels in the world)
- Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)
- Arielle Zuckerberg (active angel, tech leader, relatively famous brother)
- Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)
- Shaan Puri (angel and podcast host of my first million)
- Cameron & Tyler Winklevoss
- Evan Moore (Founder of Doorash; Partner at Khosla Ventures)
- Justin Mares (Founder of TrueMed)
- Dr Jordan Shlain (Founder of Private Medical, America's top concierge medicine service)

Cementing the opportunity

- The world’s biggest company will be in consumer healthcare
- Solving longevity – the most important problem of our time
- A mayo clinic executive program 2.0 in the cloud

Company Philosophies

- We are all here to genuinely do our life’s best work.
- Insanely high talent bar, never settling. A players only ( see steve jobs )
- We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first.
- We aim to set the gold standard for team health culture on the planet - live the ethos!