About this role
WHAT'S IN IT FOR YOU
- Competitive salary of $32.00/hr. with discretionary performance bonuses 2x a year!
- Complimentary meals and covered team member parking.
- Fully paid medical, prescription drug, dental and vision coverage for you and competitive premiums for your dependents.
- Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage. Flexible Spending Account options for health care expenses.
- Company-paid gaming licenses
- Variety of additional voluntary benefits and retirement plans.
WHAT YOULL DO
- Exemplifies Muckleshoot Casino Resorts values and set a great example by always demonstrating excellent guest service and professionalism.
- Utilize the Preferred Players Club database and CMP to maximize and track promotions.
- Set up offers in applicable system software ensuring accurate content and timely delivery within budget.
- Create and manage direct mail production schedule and calendar.
- Create and maintain automated processes in player tracking system (i.e., CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.
- Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.
- Proactively monitor and approve tag and prize codes are compliant with promotion rules, and levels.
- Consistently review player tracking system to identify player point roll off, missing/adjusting Free Play, merged and purged account verification, and verification of various other promotional activity and voids.
- Perform analysis on casino marketing programs and give recommendations on possible changes.
- Maintain accurate ban and applicable adjustments.
- Responsible for tracking expenses related to direct mail programs.
- Aid appropriate staff with the Player Tracking System; including but not limited to Direct Mail redemptions, tracked casino play and other club awards.
- Keep current on all available training and/or updates available for SDS and or CMP System(s).
- Create reports and documents for use of the Marketing department for analytical and promotional purposes.
- Coordinate Direct Mail strategic efforts with Strategic Agency and Consultants
- Ensure the accuracy of all direct mail and promotional materials and rules.
- Field guest and team member inquiries related to direct marketing initiatives.
- Maintain data integrity of databases.
- Maintain promotional files and historical information.
- Promote positive guest relations in person, by phone and via correspondence, invitations, and direct mailings.
- Creates, maintains, and facilitates a positive and safe work environment; promotes positive team member relations and reports issues to the appropriate personnel.
- Perform other duties as assigned.
WHAT YOULL BRING
- AA/AS or BS/BA Degree in Marketing or related field preferred.
- Five (5) years casino marketing database experience including player tracking, direct mail/marketing and analytics required.