About this role
The Role
We're looking for a Senior Digital Marketing Manager who loves the craft of paid digital — someone who obsesses over performance data, isn't afraid to challenge assumptions, and gets genuine satisfaction from turning a good campaign into a great one. You'll own our paid programs end-to-end: strategy, execution, optimization, and reporting. This is a high-visibility role with direct exposure to senior leadership and a real seat at the revenue table.
Your Team
You'll join a collaborative marketing team and work cross-functionally with Sales, Revenue Operations, and Content/Creative. You'll report directly to [Title] and partner closely with the CEO on strategy and performance reviews. You won't be handed a playbook — you'll help write it.
What you'll do:
- Own the strategy, execution, and optimization of paid digital campaigns across SEM, paid social, display, video, and remarketing — with a sharp focus on pipeline and revenue impact
- Continuously test and experiment: new channels, new ad formats, new messaging — if there's a better way, you'll find it
- Write compelling direct response copy for ads and landing pages that actually convert
- Build and present clear, honest performance narratives to the CEO and senior leadership — wins, losses, and what's next
- Partner with Sales to align digital programs with the full customer lifecycle and maximize marketing ROI
- Work with Content and Creative to develop targeted experiences across key customer segments
- Design and run A/B tests and segmentation strategies that systematically improve performance
- Manage budget and spend with Finance, keeping campaigns efficient and accountable
- Maintain and improve performance dashboards in partnership with Marketing and Revenue Ops
What you bring:
- 5+ years managing B2B direct response digital marketing programs — SEM, paid social, remarketing, display/video
- Proven ability to launch and scale PPC campaigns with clear ROI; hands-on experience with CPM, CPC, and CPA media buying
- Fluency in web analytics, ad tracking, A/B testing, tag management, and CMS tools
- Experience with HubSpot, LinkedIn Ads, and Google Ads
- Strong data instincts — you can dig into numbers, find the story, and communicate it clearly to any audience
- A direct, open communicator who gives and receives feedback well
- Comfortable with ambiguity and energized by a fast-moving environment where priorities shift and initiative is rewarded
What would make us excited:
- Experience at a hyper-growth B2B SaaS company
- Familiarity with revenue operations and attribution modeling
- Background writing direct response or performance marketing copy