Director of Sales - Assisted Living

Responsibilities

- Drive occupancy and achieve monthly and quarterly sales, census, and move-in goals

- Respond promptly to new inquiries and consistently follow up with prospective residents and families

- Conduct personalized community tours and guide prospects through the decision-making process

- Manage the full sales cycle from initial inquiry through deposit and move-in

- Maintain accurate lead activity, follow-up, and pipeline information in the CRM

- Build and maintain relationships with hospitals, rehabilitation centers, healthcare providers, senior professionals, and other referral sources

- Conduct external sales outreach, networking, and community events to generate new leads

- Track sales activity, lead conversion, tours, deposits, move-ins, and occupancy performance

- Conduct competitive market analysis and stay informed about local senior living options and pricing

- Coordinate with the community team to ensure a smooth transition from the sales process to move-in

- Represent Spring Oak professionally and compassionately with prospective residents, families, and referral partners

Qualifications

- 3+ years of senior living, assisted living, or healthcare sales experience required

- Proven ability to increase occupancy and achieve sales goals

- Strong sales, closing, communication, and relationship-building skills

- Experience managing leads and follow-up through a CRM or sales management system

- Strong organization, responsiveness, and follow-through

- Comfortable conducting tours, making outbound calls, networking, and developing referral relationships

- Ability to work professionally and compassionately with older adults and their families

Competitive base salary
Commission and performance bonus opportunities
Health, dental, and vision insurance
401(k) with company match
Paid time off (PTO)