About this role
Your role:
- Formulate and implement integrated marketing strategies and campaigns for broadband and related services to achieve business objectives and revenue targets.
- Plan and execute CRM and lifecycle retention campaigns to improve user engagement and customer loyalty.
- Collaborate with cross-functional teams and external partners to ensure seamless delivery of marketing initiatives, including operational logistics, pricing strategies, sales collateral, and communication tools from concept to implementation.
- Deploy and leverage AI tools and data-driven approaches to formulate marketing initiatives, optimize campaign performance and improve operational efficiency.
- Monitor market trends, competitor activities, and industry developments; provide timely analysis and actionable recommendations.
To succeed in this role:
- Degree holder in Marketing, Communications, Business Administration, or related disciplines.
- Minimum 10 years of relevant experience in product or service marketing, preferably within the telecommunications and consumer goods sector.
- Practical knowledge of generative AI with the ability to integrate them into daily workflows to optimize efficiency.
- Strong business acumen with excellent analytical and problem-solving skills.
- Self-motivated, proactive, and able to work under pressure in a fast-paced environment.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across functions and with stakeholders at all levels.
- Candidates with less working experience will be considered for the Marketing Manager role.