About this role
Context đ
Within our international marketing team, we are looking for a Paid Media Manager to oversee our two business lines, Direct (B2C) and Partnerships (B2B), as well as our Paid Media investments across four European countries: France, Italy, Spain, and Portugal.
You will be responsible for executing the digital acquisition strategy, working closely with the local marketing teams.
Key Responsibilities đ
1) Managing multi-country Paid Media campaigns
Execute bidding strategies across media platforms, including Google Ads, Display, Meta, Bing, LinkedIn, TikTok, and others, in collaboration with the Business Units, meaning the different countries, and the Business Lines, Direct and PartnershipsEnsure that the monthly spending and performance targets agreed upon with the local teams are metLead any action plans required to achieve these targets
2) Performance reporting and management
Produce and lead weekly reports and performance reviews to analyze trends and share progress on Paid Media projects with the marketing teams across all countriesLead monthly business reviews and steering committees with Management
3) Monitoring, innovation and cross-functional projects
Monitor market best practices and new developments related to changes in consumer purchasing behavior driven by AI, and define priority actions to adapt Younitedâs strategyOversee cross-functional projects affecting Paid Media objectives, in collaboration with Younitedâs central teams, including Analytics, Risk, Product, and Pricing
About You đ
You have a Masterâs degree from a business school or an equivalent university program
You have at least three years of experience in traffic management, either in-house or at a consultancy, ideally in an international environment
You are an expert in advertising platforms, and search marketing holds no secrets for you
Excel and Power BI are your best allies when it comes to making data-driven decisions
English is your second language, and you are comfortable working in an international environment
You are persuasive, proactive and a true team player
You are passionate about new technologies and keep a close eye on developments in the digital market
Recruitment Process đ
An initial video call with Arthur, Lead Talent Acquisition Manager, to get to know each other and learn more about Younited, our company culture, and our values (30 minutes)
An interview with Ricardo, Growth Director, to provide you with more context about the role and discuss your background and aspirations (1 hour)
A business case with Guilhem, your future manager and Lead Digital Acquisition, and Ricardo
A last 30-minute culture and team-fit interview with two of our Marketing Managers from the Business Units
đ Other benefits from joining Younited ?
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Offices located in the heart of Paris (9th arrondissement)
An international work environment and the opportunity to go on assignments in our offices abroad (Barcelona, Lisbon, Rome)
An entrepreneurial mindset and strong team spirit
Personalized managerial and HR support during onboarding and throughout your Younited journey
A continuous learning environment with access to internal and external training, an e-learning platform, and âFriday workshopsâ within the Tech team to support everyoneâs development
A strong focus on work-life balance
A parenthood charter to support all family-related projects, with key measures
Special leave for major life events, often more generous than legal requirements
An hybrid remote work policy: 2 to 3 days of remote work per week depending on the team, and the option to work fully remotely for one week twice a year
33 days paid holiday, i.e. 8 more than the statutory 25 days (instead of the traditional RTT)
Access to the Wellpass platform (formerly Gymlib) with over 4,000 fitness and wellness activities across France at a discounted rate
Meal vouchers (âŹ10 per day, 60% covered by the company)
Team buildings in France (Summer Party & Winter Party), abroad, and within your team
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Younited is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.