Director, Integrated Strategy (B2B)

Job Description:

YOUR MINDSET

You have developed fluency in  disciplines  most people keep separate. You  don't  see creative strategy , experience  strategy  and media strategy  as  different languages. You see them as different expressions of the same brilliant strategic  thinking  and that fluency informs everything you do.

You believe that the best creative ideas scale, that strategic coherence matters, and that you grow by collaborating with people who think differently than you. You contribute with conviction and follow-through. You help build a culture where people understand how their work fits into something  bigger  and you are here for more than your role. You understand that ideas and how they reach people are equally important—not one secondary to the other.

ROLE OVERVIEW

You will develop and execute a range of integrated strategy projects for  one or two B2B brands. One of those brands is a  multi-brand healthcare enterprise  where you will  translating  stra tegic direction into inspirational insights and briefs that enable great creative ,  content   and  experience  execution  to  come together.

This role demands fluency in two disciplines that  most  separate: Brand Strategy and Connect ions  Strategy. You work from both perspectives simultaneously. You  don't  just translate between  them, you hold them together with clear strategic thinking that helps them  operate  as one. You understand how strategy needs to live across earned, owned, and paid channels—including social  and  influencer partnerships  and sales enablement .

You turn strategic direction into clear  big ideas  and briefs grounded in  buying group  insight and media  possibility . You work with creative  content,  experience  and media teams to help them understand how their work fits together into a coherent whole and inspire both to think bigger and think together. You are the bold strategic voice in the room who helps teams see how their work connects and why that connection matters.

CORE RESPONSIBILITIES

Strategic Development — Ideas & Brief

- Translate strategic direction into powerful Catalyzing Ideas and briefs grounded in creative insight and contextual possibility

- Build the strategic rationale—not just what  we're  doing, but why it matters and how it moves the business

- Develop brand worlds that breathe life into ideas—articulating character, conviction, and edges with specificity

- Help creative teams uncover the strategic insight  that should  drive their work.  Identify  how ideas work across the full B2B lifecycle.  Help media teams see how that idea scales. Understand how ideas need to live in social and influencer contexts

- Develop content and sales enablement strategies that support the buying experience – going beyond the expected to elevate the brand a thought leader in the category while  optimizing  for LLMs

Strategic System Operationalization

- Identify  WHERE ideas reach the right  buying groups  and HOW they show up in context—across paid media, owned channels, social platforms, and influencer partnerships

- Research and surface  buyer  signals that inform where and when strategy becomes relevant and urgent

- Understand signal stacking—how multiple signals cluster to create moments of greatest impact

- Help teams understand how their work feeds the whole and why that connection matters

Cross-Disciplinary Alignment & Leadership

- Work with creative,  content,  media, social, and influencer partners to ensure strategy translates consistently across all touchpoints

- Help creative teams understand  the experience  strategy and  what's  possible. Help media teams understand creative strategy and what ideas demand. Bridge social and influencer thinking into the broader strategic conversation.

- Bridge creative and media conversations so both disciplines understand  they're  working from the same foundation

- Think  all  languages simultaneously—you are fluent in creative strategy , experience strategy, content  strategy  AND media strategy, weaving them together

Stakeholder Communication & Relationship Building

- Brief brand partners and internal stakeholders on strategy with clarity and confidence

- Be a reliable strategic voice  partners  turn to when asking "how should this idea work?" or "how does this fit what we're doing?"

- Engage with senior team to gather input and ensure alignment with enterprise priorities

Team Contribution & Development

- Support team leadership by modeling integrated thinking

- Mentor junior strategists, helping them understand systems thinking, not just tactical execution

- Ask good questions that help teams think beyond their discipline

- Contribute to creating psychological safety where people challenge siloed thinking

Measurement & Learning

- Help  monitor  how strategy translates in market and gather feedback for refinement

- Support measurement that tracks whether the system is working, using data as feedback not just reporting

- Contribute insights on how ideas are propagating and whether signals are clustering as predicted

WHAT SUCCESS LOOKS LIKE

- Your strategic briefs are clear, actionable, and inspiring. You are a student of  great work  and hungry to do your best work

- Creative ,  content  and media partners use your strategy as a real tool, not just a document. They understand how the two disciplines work together

- Teams understand the coherence in what  they're  building—how each piece connects to the whole. They think in systems, not just tactics

- You've   demonstrated  you can develop strategy and help bring it to life in integrated ways

- Junior strategists learn systems thinking by working with you. You are an inspiring mentor to junior talent

- Measurement shows ideas propagating and signals clustering as predicted

- Relationships deepen because you bring perspective that helps partners  operate  more strategically

KEY QUALIFICATIONS

Experience:

- 6-10 years strategy experience with  demonstrated  fluency in   creative strategy , content strategy, experience  strategy  AND media strategy

- Proven ability to develop and communicate breakthrough strategic thinking, not just execute briefs

- Track record  working on  B2B  brands in complex strategic environments

- Experience working across creative , content,  experience  and media functions

- Comfort engaging with senior stakeholders in strategic conversations

- Experience with social media platforms and/or influencer partnerships a plus

Intellectual Foundation:

- Understanding of how ideas propagate and land in culture—not just single-moment performance

- Ability to hold multiple perspectives, audiences, and signals in mind simultaneously

- Comfort moving between strategic thinking and tactical execution, between  30,000 feet  and the work itself

- Understanding of signal stacking—how audience signals cluster to create moments of greatest impact

- Genuine curiosity about how creative and  experience  thinking complement and inform each other

- Evidence that you think about systems, not just campaigns

- Evidence that you learn from people and disciplines different from your own

Communication & Collaboration:

- Strong communicator who can brief stakeholders with clarity

- Ability to contribute ideas within a broader strategic framework

- Genuine interest in how creative and  experience  thinking complement each other

- Collaborative spirit; you get smarter working with others

- Ability to mentor and develop other strategists

Additional Information

The  annual  salary range for this position is $114,425 -$145,000. Placement within the salary range  is based on a variety of factors ,  including relevant experience, knowledge, skills, and other factors  permitted  by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

•  401k ,

•  Flexible  p aid  t ime  o ff,

•  At least 15  paid holidays per year,

• Paid sick  and safe  leave, and

•  Paid parental  leave .

Dentsu also  compl ies  with  applicable state and local laws  regarding  employee leave benefits, including, but not limited to providing time off  pursuant to  the Colorado Healthy Families and Workplaces Act,  in accordance with  its plans and policies .   For  further details  regarding  Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for  next  steps.

#LI-Hybrid #LI-MS1

Location:
New York

Brand:
Dentsu Creative

Time Type:
Full time

Contract Type:
Permanent

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