SEO Manager

THE BAMFORD COLLECTION IS A GROUP   OF CONSCIOUSLY MINDED LIFESTYLE BRANDS COMMITTED TO NOURISHING   AND NURTURING PEOPLE AND PLANET.

SALARY: £45,000-£50,000 per annum
HOURS: 40 hours per week, based in the office.

This role can be based at our office in South Kensington, London or at Daylesford Farm in Gloucestershire.

ABOUT US
What drives and inspires us is the belief that we have a responsibility not just to protect the world around us but to have a positive impact on it too.

The group encompasses an organic farm and retailer; a considered clothing label; botanical skincare, bath and body collections; wellness destinations around the world; and hospitality experiences that foster a sense of community and celebrate the healing power of escapism.

We champion a slow and sustainable way of living, encouraging our customers to make choices that are greener for the planet as well as kinder to their bodies and minds.

We are more than a group of businesses striving to make a difference. We are a way of life.

ABOUT THE ROLE
Bamford Collection is looking for a creative and data-driven SEO Manager to join our growing digital team and play a key role in shaping the organic growth strategy across our luxury lifestyle brands; Daylesford Organic, Bamford , and Daylesford Stays .

Reporting to the Senior Performance Marketing Manager , you’ll take ownership of our SEO roadmap driving visibility, engagement, and traffic across our websites. From technical optimisation and content strategy to performance analysis and innovation, you’ll blend analytical expertise with a passion for storytelling to enhance our digital presence and strengthen our brand position online.

This is an exciting opportunity for a motivated SEO professional who’s ready to make an impact within a purpose-led, sustainable business working at the heart of a brand collective that celebrates nature, craft, and wellbeing.

RESPONSIBILITIES

- Develop and deliver the SEO strategy across the Bamford Collection to drive organic growth, visibility, and conversion.
- Conduct keyword research and SEO analysis to identify opportunities across PLPs, PDPs, journals, and blogs.
- Optimise on-site content, metadata, headers, and URLs to improve search performance and rankings.
- Monitor SEO performance, analyse key metrics, and provide actionable optimisation recommendations.
- Identify and resolve technical SEO issues in partnership with the web development team.
- Implement effective link-building strategies to secure high-quality backlinks.
- Conduct SEO audits, competitor analysis, and benchmarking to uncover growth opportunities.
- Collaborate with content, design, and product teams to maximise content performance and support marketing campaigns.
- Stay informed on search engine algorithm updates and industry trends, adapting strategies as required.

SKILLS & EXPERTISE

- 5+ years of experience in SEO, preferably within wellness and lifestyle brands or D2C eCommerce.
- Strong technical SEO knowledge, with experience in Magento preferred.
- Proven ability to work cross-functionally and collaborate with colleagues across different functions.
- Strong project management skills and keen attention to detail.
- Data-driven mindset with a strong understanding of SEO analytics and reporting. Creative thinking and problem-solving skills to drive organic growth.
- Excellent written and verbal communication skills.
- Experience managing senior stakeholders and presenting insights effectively.
- Ability to multitask and thrive in a fast-paced, dynamic environment.

PERKS AND BENEFITS

- Discounts: We offer a range of discounts on our products, treatments, and dining experiences from day one.
- Local gym discounts
- Padel Discount
- Electric Car Scheme (subject to criteria)
- Volunteering Days: Employees are offered one paid day per year to volunteer with a charity of their choice.
- Private Medical: We offer subsidised private medical insurance through Bupa.
- Pension Scheme: Pay up to 9% of your salary into your pension each month; we contribute up to 4.5%.
- Life Assurance: We offer life assurance cover, equivalent of up to a year of your annual salary.
- Mental Health Support: Our Employee Assistance Programme provides 24-hour support, seven days a week.