Associate Director, Influencer & Creator Marketing

You Will Be

- Providing strategic oversight and quality control across a portfolio of influencer and creator accounts, ensuring strategy, execution, measurement, and client communication meet Wpromote's standards.

- Coaching and leading by example, supporting with other team members through account guidance, campaign QAs, and support navigating complex client and executional challenges.

- Potential to directly manage team members, including regular performance conversations, development planning, and career pathing.

- Managing a select book of enterprise-level clients directly, serving as a senior strategic partner and building trusted relationships with client stakeholders.

- Leading the development of full-funnel influencer and creator strategies rooted in client business objectives, audience insights, cultural relevance, creative opportunity, platform behavior, and measurable KPIs.

- Staying hands-on across the campaign lifecycle and stepping in when needed to guide or troubleshoot creator discovery and vetting, outreach, negotiation, contracting, briefing, content review, approvals, launch, optimization, and reporting.

- Overseeing the onboarding of new accounts and major campaign workstreams, ensuring thoughtful staffing, clear ways of working, strong strategic foundations, and a smooth transition into ongoing management.

- Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting recommendations, and strengthening account relationships.

- Using creator, content, audience, media, and business-performance data to identify insights, optimize programs, forecast opportunities, and translate results into clear executive-ready stories.

- Partnering with Paid Social, Performance Creative, Brand and Experiential, Client Strategy, Analytics, Paid Search, Programmatic, Affiliate, and other teams to integrate influencer and creator marketing into broader plans.

- Guiding paid amplification and creator-content integration strategies, including usage rights, allowlisting/partnership ads, creative testing, and the handoff of creator assets into paid media workflows.

- Supporting the operational and financial health of assigned accounts and teams, including scopes, budgets, fee considerations, forecasting, billing inputs, staffing, and utilization.

- Helping evolve influencer and creator best practices, QA processes, measurement approaches, campaign workflows, documentation, and AI-enabled tools that make the practice faster, sharper, and more scalable.

- Maintaining and refining knowledge-management infrastructure, including training materials, onboarding resources, templates, and process documentation.

- Leading trainings and internal discussions, contributing to thought leadership, and participating in internal or public speaking opportunities.

- Identifying critical client, campaign, or team issues and escalating them to leadership in a timely, solutions-oriented way.

- Partnering with sales and client-growth teams on audits, decks, scopes, pitches, and expansion opportunities for prospective and existing clients.

- Participating in select client meetings, productions, activations, or team gatherings; occasional travel may be required.

You Must Have

- 5-7 years of influencer and creator marketing experience within an agency and/or in-house environment, including hands-on ownership of complex client programs.

- At least 1 year of people-management experience, with a demonstrated ability to coach, develop, and motivate team members while maintaining accountability and high standards.

- Deep experience developing and executing influencer and creator strategies across awareness, consideration, conversion, retention, content production, and paid amplification objectives.

- Experience leading enterprise-level programs across multiple brands, business lines, regions, or stakeholder groups, with a strong understanding of how to bring clarity to complex scopes.

- Strong command of end-to-end campaign operations, including creator discovery and vetting, audience analysis, outreach, negotiation, contracting, usage rights, content review, FTC compliance, launch, optimization, and reporting.

- Experience managing relationships with creators, talent managers, agencies, platforms, and vendors, including complex negotiations and enterprise scopes.

- Strong measurement and analytical skills, including the ability to establish KPIs, interpret creator and content performance, identify meaningful insights, and connect program results to broader business objectives.

- Experience with influencer marketing platforms such as CreatorIQ, GRIN, Aspire, Tagger, Fohr, or similar, plus working knowledge of web and social analytics tools.

- A strong understanding of major and emerging platforms, including TikTok, Instagram, YouTube, Facebook, Pinterest, Snapchat, LinkedIn, Reddit, Amazon, Twitch, X, and creator-commerce ecosystems.

- Working knowledge of paid social and creator media integration, including allowlisting/partnership ads, paid usage, content testing, and performance optimization.

- Excellent client-service, presentation, and executive communication skills, with the ability to translate complex information into clear recommendations and compelling stories.

- Strong project-management and organizational skills, with the judgment to prioritize competing needs and make autonomous decisions in fast-moving environments.

- Experience contributing to account growth, scope development, strategic audits, and/or new-business pitches.

- Strong working knowledge of Google Workspace, Excel or Google Sheets, Google Slides, Asana, or similar tools.

- Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related discipline, or equivalent practical experience.

Nice to Have

- Experience with creator-led commerce, affiliate programs, TikTok Shop, Amazon, or other social-commerce ecosystems.

- Experience integrating influencer and creator marketing with experiential, brand creative, performance creative, retail media, lifecycle/email, SEO, or broader cross-channel planning.

- Working knowledge of advanced measurement approaches such as brand lift, conversion lift, incrementality testing, matched-market testing, or media-mix analysis.

- Experience with UGC production, creator content systems, and iterative creative testing for paid media.

- Experience using AI-enabled research, workflow, reporting, or creative-analysis tools.

- Experience leading programs in regulated industries or across multiple markets with nuanced compliance requirements.