Marketing Specialist - 16 month term

Marketing Specialist (16-Month Term)

Location: Any branch, PEI

At Provincial Credit Union, we're more then a financial institution - we're a people-first, purpose-driven organization, proudly recognized one of Canada's Top 100 Employers for 2026 . Guided by our IMPACT values, we're committed to creating an exceptional employee experience where every team member feels supported, valued, and empowered.

As a Marketing Specialist, you’ll play an important role in supporting the development and execution of Provincial Credit Union’s marketing initiatives. You’ll work across a variety of projects, using data and member insights to help inform marketing strategies, evaluate campaign performance, and support effective communications.

What You’ll Do:

- Support the development and execution of Provincial Credit Union’s annual marketing plan, including paid media campaigns across various channels.

- Collaborate with the Marketing & Communications team and internal stakeholders to develop marketing materials and ensure alignment with brand and messaging guidelines.

- Identify marketing trends and member insights to help inform marketing strategies and target appropriate member audiences.

- Analyze and report on marketing campaign and tactic performance, providing recommendations to improve effectiveness.

- Support strategic projects by coordinating timelines, preparing meeting briefs, documenting key updates, and keeping stakeholders aligned.

What you Bring:

We're looking for someone who can:

- Demonstrate knowledge of marketing principles.

- Proficient in search engine optimization (SEO) and answer engine optimization (AEO).

- Demonstrate knowledge in data analysis and audience segmentation.

- Working knowledge of creative development

- Proven time management skills and ability in organizing work, setting priorities, and performing multiple tasks with conflicting priorities/deadlines.

- Proven ability to work independently with minimum supervision.

What You Have:

Required Education and Experience:

- Degree in Marketing plus 3-5 years experience or equivalent work experience.

- Experience working with digital channels in financial services organization a plus.

Why You’ll Love It Here: We believe our employees deserve the same outstanding care we give our members. That’s why we offer:

- A People-First Culture:  Join a supportive team that values collaboration, positivity, and community impact.

- Competitive Pay & Bonus Program:  Market-aligned salary plus the opportunity for annual bonuses.

- Comprehensive Benefits:  Health and dental coverage, sick time.

- Work-Life Balance:  Two weeks’ vacation, plus two personal days and two volunteer days to recharge and give back.

- Unique Employee Perks:  Annual fitness & clothing allowance.

- This is a 16-month term position.

- Salary Range: $68,289 - $80,340

Additional Information:

Bondability Requirement:  Candidates must be bondable under a fidelity bond policy (includes a criminal and credit check).

Closing Date:   September 27th, 2026

Diversity & Inclusion At Provincial Credit Union, we’re committed to creating an inclusive and equitable workplace. We welcome applications from all qualified individuals, and accommodations are available throughout the recruitment process.