SALES & MARKETING COORDINATOR

Reports To: General Manager

Supervisory Responsibilities: None

Specific Responsibilities:

CRM & Data Management

- Maintain and update CRM records with accuracy and consistency

- Conduct regular CRM audits to ensure clean data and eliminate duplicates

- Generate weekly, monthly, and quarterly sales reports for leadership and account executives

- Track contract status, renewal dates, and outstanding paperwork

- Monitor campaign performance and pull basic analytics for impressions, clicks, and fulfillment

Proposal & Sales Material Support

- Create customized proposals, media plans, and presentations aligned with client goals

- Prepare sales materials including media kits, rate cards, case studies, and one-sheets

- Assist with RFP responses by gathering assets, pricing, and timelines

- Manage insertion orders and ensure accuracy before processing

- Potential direct sales opportunities with ancillary and special project sales

Communication & Correspondence

- Manage email correspondence with clients and internal teams

- Respond to basic client inquiries to support account executives

- Send follow-up communications after campaigns or events

- Coordinate delivery of proofs and gather client approvals

Advertising & Product Coordination

- Schedule and track advertising placements across print and digital platforms

- Oversee product inventory and availability across all media channels

- Track deliverables to ensure timely submission of creative assets and approvals

- Coordinate internal workflows between sales, production, editorial, and events teams

Event & Sponsorship Support

- Assist with event coordination, including sponsorship fulfillment and promotional activities

- Prepare event materials such as signage, attendee lists, and sponsor deliverables

- Support promotional efforts tied to events, including social media and email marketing

- Administrative & Operational Support

- Process billing requests and collaborate with accounting on invoicing accuracy

- Maintain organized digital filing systems for proposals, contracts, and creative assets

- Support onboarding of new clients, including welcome emails and CRM setup

- Assist with vendor coordination for print, digital, or event-related needs

- Other duties as assigned by manager

Qualifications

- Post-secondary education or equivalent combination of education, training, and relevant experience preferred.

- Experience in sales support, customer service, marketing, administrative, or related business functions preferred.

- Strong listening, communication (verbal and written), presentation, and interpersonal skills.

- Proficiency with basic computer applications and business software, including Microsoft Office. Comfortable with CRM Platforms and digital tools

- Ability to assess client needs and develop effective, result-driven marketing solutions.

- Ability to manage multiple priorities and deadlines with confidence

- Self-motivated, trustworthy, persuasive, and results-oriented, with the ability to work independently and collaboratively as part of a team.

- Demonstrated alignment with company core values and ESOP culture.

- Valid drivers license and ability to maintain adequate automobile insurance.

Physical Requirements:

These physical requirements describe the essential job functions and may be performed with or without reasonable accommodation.

- Ability to sit or stand for extended periods of time while working at a computer, on the phone, or in meetings.

- Frequent use of hands and arms for computer operation, phone use, and handling paperwork or promotional materials.

- Ability to communicate effectively with clients, coworkers, and members of the public in person, by phone, and electronically.

- Ability to travel locally for client meetings, sales calls, and station or community events.

- Occasional lifting or carrying materials related to events or promotions, generally up to 25 pounds.