Marketing Executive

About the role

Be part of a global brand known for its inclusive and welcoming fitness community. Join Anytime Fitness Asia and help grow our brand and business through partnerships, communities, events, influencers, Public Relations and meaningful physical brand experiences. This is an end-to-end ownership role where you will identify, pitch, negotiate and secure opportunities, then remain accountable for bringing them to life - from planning and stakeholder coordination through event-day setup, execution, teardown and post-activation reporting. You will be a key Marketing point of contact for brand, corporate, community, event, media and creator partners across the group.

Key responsibilities

Proactively identify, approach and build relationships with potential brand, corporate, community and sponsorship partners aligned with Anytime Fitness' audience and objectives

Develop compelling partnership proposals that clearly communicate the value of working with Anytime Fitness

Lead partner conversations from first contact through pitching, negotiation, agreement, activation and review

Own assigned events and activations from confirmation through planning, setup, live execution, teardown and reporting

Prepare clear project plans, timelines, budgets, checklists, run sheets and contingency plans for each activation

Coordinate venue and booth requirements, equipment, collateral, premiums, manpower, transportation, vendors and other operational needs

Proactively identify relevant influencers, KOLs, creators and media opportunities that align with the brand, audience and campaign objective

Maintain an accurate and organised pipeline and database of partners, sponsors, communities, media contacts, influencers and opportunities

Define the objective, intended audience and success measures for each partnership, event or activation before execution

Track relevant outcomes such as audience unlocked, member value, leads, trials, enquiries, reach, content delivered, sponsorship value and costs offset

About you

Minimum 2 years of relevant working experience in partnerships, events, outreach, Public Relation, influencer marketing, sponsorships or a related marketing role

Demonstrated experience managing projects or activations from initial planning through on-ground execution and post-event follow-up

Strong relationship-building, negotiation and communication skills, with confidence engaging partners and stakeholders at different levels

Strong project management and organisational skills, with the ability to manage multiple timelines, details and stakeholders simultaneously

Commercial and outcome-oriented, with the ability to assess the strategic fit and potential value of an opportunity

Proactive, resourceful and solutions-focused, with the ability to anticipate issues and work independently with minimal supervision

Clear written and spoken English; additional Asian language capabilities would be an advantage

Comfortable preparing proposals, briefs, event plans, run sheets, budgets and performance reports

Willing and able to support hands-on event setup and teardown, including occasional work outside standard office hours and regional travel where required