About this role
It's fun to work in a company where people truly BELIEVE in what they're doing!
You play a critical is supporting the brand management team to drive brand growth and market performance. You help optimize brand performance and achieve business goals. Takes full ownership of end-to-end marketing delivery and demonstrates strong generalist capability across strategy, execution, insights, and commercial management.
WHAT YOU WILL DO:
Brand Strategy Support:
- Assist in the development and execution of brand strategies that align with overall business goals.
- Conduct market analysis to gather consumer insights, track competitor activities and market trends to identify opportunities for brand growth.
- Help in defining brand positioning, messaging and marketing strategies.
Campaign Execution:
- Plan and implement marketing campaigns, ensuring they are effectively executed across various channels.
- Assist in the creation of marketing communication materials and liaise with internal teams and external to ensure consistency in brand messaging.
- Co-ordinate with sales, customer and shopper marketing teams to ensure effective execution of promotions in the market.
- Monitor marketing activities to gather insights and feedback from- incomplete.
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Project Management:
- Support new product development and renovations by co-ordinating cross-functional teams including R&D and supply chain.
- Embrace cross-functional collaboration by working closely with sales, trade marketing and operations to ensure alignment of brand objectives and execution of plans.
- Have a working knowledge of the brand value chain and critical levers to unlock brand growth.
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Marketing Operations:
- Budget Management: Assist in managing tracking and record keeping the brand’s budget, ensuring that supplier are paid on time and in full Performance Monitoring: Track brand performance metrics, (i.e. sales, brand equity, market share, brand attributes etc) and prepare reports to evaluate brand performance and effectiveness of marketing initiatives.
- Demand forecasting and planning: Support the forecasting processes and ensure alignment with supply chain.
WHAT YOU WILL BRING TO THE TABLE:
Competencies
- Analytical skills : Strong ability to analyse data and derive actionable insights for strategic decision making.
- Attention to detail : Strong Organizational skills and ability to manage multiple tasks and deadlines.
- Project Management : Good organizational skills to manage multiple projects and meet deadlines.
- Communication : Excellent verbal and written communication skills for effective collaboration with internal and external partners.
- Adaptability : Flexibility to respond to changing markets and competitive pressures.
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Experience
- Requires 1-3 in brand management or marketing (marketing related field i.e. brand management; agency; research).
- A bachelor’s degree in marketing, or related field.
- Technical skills : Familiarity with digital marketing tools, market research methodologies and data analysis.
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In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.