Demand Generation Manager

About the Role
We’re looking for a Demand Generation Manager to build and execute integrated programs that create pipeline, engage buying groups, and help accelerate opportunities through the funnel. This is a hands-on individual contributor role for a strategic, analytical marketer who can translate growth priorities into coordinated programs across paid media, email, web, and emerging channels. You’ll own demand program strategy and execution, direct our paid media agency, and continuously use performance data to determine what we should test, optimize, and scale. You’ll work closely with Content Strategy, Product Marketing, Events, Marketing Operations, Sales, and agency partners to connect audiences, content, and channels into cohesive buyer experiences that drive measurable business outcomes.

Responsibilities

Drive Pipeline Across the Funnel

- Build and execute integrated demand campaigns that generate new pipeline, engage buying groups, and accelerate existing opportunities.

- Develop distinct strategies for pipeline creation and acceleration, tailoring audiences, content, channels, and calls to action based on where buyers are in their journey.

- Partner with Sales to understand account and pipeline priorities and identify opportunities for targeted engagement.

Own Digital Channel Strategy & Performance

- Own the strategy and performance of paid media, email, nurture, web, and emerging demand channels, connecting them into cohesive cross-channel programs.

- Direct agency execution across paid media and email, setting audience, channel, investment, testing, and performance expectations while holding partners accountable to pipeline outcomes.

- Own paid media, email, and nurture strategy and performance, continuously optimizing audience segmentation, engagement, conversion, and progression through the funnel.

- Identify and test new channels, tactics, and approaches to expand reach and improve demand performance.

Build Integrated Campaigns

- Partner with Content Strategy to jointly develop campaigns, with you bringing audience, channel, funnel, and performance insights and Content Strategy bringing content strategy, narrative, and format expertise.

- Partner with Product Marketing to connect buyer, market and competitive insights to audience and demand strategies, while sharing campaign performance insights that inform future messaging and go-to-market decisions.

- Extend Events and other Marketing programs through pre- and post-event digital engagement that maximizes their pipeline impact.

- Partner with Marketing Operations to leverage standardized campaign processes, tracking, automation, and AI-enabled workflows that improve execution and scale.

Measure, Experiment & Optimize

- Own campaign and channel performance against pipeline and revenue goals, using funnel and channel-level metrics to continuously optimize investment and execution.

- Analyze performance to identify audience, content, channel, and conversion opportunities and turn insights into actionable recommendations.

- Develop hypotheses, run experiments and determine where to optimize investment.

- Use AI to accelerate campaign planning, personalization, experimentation, analysis, and optimization, and partner with Marketing Operations to turn successful approaches into scalable workflows.

Requirements

- 5–8 years of B2B demand generation, growth marketing, digital marketing, or related experience, preferably in healthcare/health tech or another complex B2B environment.

- Demonstrated experience building integrated demand programs that contribute to pipeline and revenue.

- Strong knowledge of paid media and email strategy and performance, with experience effectively managing agencies or external partners.

- Strong analytical skills and experience using funnel and campaign data to diagnose performance, develop hypotheses, and make investment recommendations.

- Hands-on experience using AI to improve campaign development, personalization, analysis, experimentation, or marketing workflows.

- Strong cross-functional communication and project management skills, with the ability to turn strategy into action and independently drive programs forward.

What Success Looks Like

You’ll build a repeatable demand engine that creates pipeline while increasing engagement across the full buyer journey. You’ll bring together audience, content, channels, data, and experimentation to continuously improve performance—and help us scale demand generation as Artera expands into new audiences and go-to-market motions.

OUR APPROACH TO WORK LOCATION
At Artera, we believe the best work happens when people are truly connected. Our AI services model has shown what’s possible when small, focused teams move fast together — the speed of collaboration, pace of career growth, and quality of what we build can become stronger when teams share space. As we grow, we want every new teammate to feel part of an in-person community from day one.
That’s why we are focusing our U.S. hiring in three cities, where we are investing in offices and building strong local teams:
Santa Barbara, CA (Our HQ)
Seattle, WA
Kansas City, KS/MO
Unless a role’s posting states otherwise, new U.S. roles are based in one of these three cities, and candidates should reside in (or be willing to relocate to) one of these areas. Each location follows an in-person schedule that reflects how our local teams work best; we’ll walk you through what to expect for your specific role and city during the interview process.
Focusing on offices and hiring in a few locations, rather than spreading thin across many cities, lets us invest deeply in each one so every team has real community, mentorship, and momentum in person.
WORKING AT ARTERA 
Company benefits - Full health benefits (medical, dental, and vision), flexible spending accounts, company paid life insurance, company paid short-term & long-term disability, company equity, voluntary benefits, 401(k) and more! 
Career development - Manager development resources, employee development funds
Generous time off - Company holidays, Winter & Summer break, and flexible time off
Employee Resource Groups (ERGs) - We believe that everyone should belong at their workplace. Our ERGs are available for identifying employees or allies to join. 
 
EQUAL EMPLOYMENT OPPORTUNITY (EEO) STATEMENT
Artera is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Artera are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetics, protected veteran status, or any other protected status.
Affirmative Action Plan: To review our company’s Affirmative Action Notice, please click here to view our Affirmative Action Notice.
Know Your Rights: To view your rights as an applicant under federal equal employment opportunity laws, please view the official EEOC poster: Know Your Rights: Workplace Discrimination is Illegal.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Artera is committed to providing employees with a work environment free of discrimination and harassment; Artera will not tolerate discrimination or harassment of any kind. Artera provides reasonable accommodations for applicants and employees in compliance with state and federal laws. If you need an accommodation, please reach out to [email protected].
 
DATA PRIVACY
Artera values your privacy. By submitting your application, you consent to the processing of your personal information provided in conjunction with your application. For more information please refer to our Privacy Policy.
 
SECURITY REQUIREMENTS
All employees are responsible for protecting the confidentiality, integrity, and availability of the organization’s systems and data, including safeguarding Artera’s sensitive information such as, Personal identifiable Information (PII) and Protected Health Information (PHI). Those with specific security or privacy responsibilities must ensure compliance with organizational policies, regulatory requirements, and applicable standards and frameworks by implementing safeguards, monitoring for threats, reporting incidents, and addressing data handling risks or breaches.

This compensation range is for candidates who will be based out of our Santa Barbara, CA or Seattle, WA offices. This role also comes with a 10% annual bonus, equity, and various benefits.