About this role
About the Role
This is a hands-on consumer growth role where you will own acquisition and retention for a US market launch, reporting directly to the GM and Head of Product, US. You will sit at the intersection of product, engineering, and global R&D, turning user feedback and conversion data into roadmap decisions and repeatable growth playbooks.
What You'll Do
- Design and execute a multi-channel beta-to-launch funnel spanning founder outreach, community platforms, Product Hunt, and Hacker News, measuring conversion by channel.
- Run experiments to identify which growth loops compound, and reallocate effort based on what is converting rather than what is familiar.
- Sequence and prioritize launch channels, deciding what runs in parallel, what runs in order, and how to pace based on data.
- Own the first 90 days: a working beta funnel converting into engaged testers, a clean Product Hunt and Hacker News launch, and a repeatable growth playbook.
- Talk directly to users, run unglamorous launch work yourself, and feed market feedback into product decisions as an active stakeholder.
- Coordinate with a global branding and marketing team while owning all campaign execution in the US market.
What We're Looking For
- 3 or more years owning consumer product launches end-to-end at early-stage startups (seed to Series A/B), including positioning, waitlist and referral mechanics, and first-week retention loops.
- Demonstrated ability to grow consumer products from zero awareness using push-distribution channels such as founder-led outreach, community platforms, and organic seeding, without relying on brand pull or paid acquisition.
- Hands-on experience analyzing funnel conversion metrics by channel (cold vs. warm traffic, referral multipliers, activation and retention rates) and reallocating resources based on performance data.
- Experience as a 0-to-1 hire or founding team member, setting your own priorities and building operational playbooks from scratch.
- Direct experience launching products on Product Hunt and/or Hacker News, including campaign planning and execution.
- Deep fluency in community-led and product-led growth (PLG) models, including seeding on Reddit, Discord, and niche communities.
- Background at a consumer AI or hardware-adjacent startup is a strong plus.
- Familiarity with referral and waitlist tooling (such as Viral Loops or Waitlist.co) and beta listing platforms (such as Betabound or AppSumo).
- Understanding of US consumer trust dynamics around China-origin products and strategies to address data and privacy concerns through transparency.
- Bilingual fluency in English and Mandarin is a plus.
- Must be able to work hybrid three days per week in the San Francisco Bay Area.
Compensation & Benefits
Base salary: $150,000 to $180,000 USD annually. Visa sponsorship is not available for this role.
Location
Hybrid (3 days per week in office), San Francisco Bay Area, California, US.