About this role
What You’ll Be Doing
- Develop brand, campaign, digital, experiential and integrated strategies across a range of client briefs.
- Take ownership of strategic workstreams, from initial research and discovery through to recommendations and final presentations.
- Conduct and synthesize audience, cultural, category, competitor and trend research.
- Turn research, data and observations into clear insights and actionable strategic opportunities.
- Identify the audience tension, behaviour or cultural opportunity that can unlock strong creative thinking.
- Develop creative briefs, strategic narratives, presentations, POVs, audience frameworks and other client deliverables.
- Partner closely with creative teams to ensure strategic thinking translates into compelling ideas and experiences.
- Collaborate across creative, account, media, production, UX, technology and social teams to build connected thinking.
- Stay close to culture, emerging behaviours, platforms and technology, identifying what changes actually matter for brands.
- Review campaign, digital and social performance to identify learnings that can inform future strategy.
- Contribute strategic thinking to new business pitches and organic growth opportunities.
- Participate in and help facilitate client workshops, discovery sessions and brainstorms.
- Present strategic thinking and recommendations to clients with clarity and confidence.
- Bring a clear point of view to the work while remaining open to collaboration, feedback and iteration.
What You’ll Bring
- Approximately 3–5 years of experience in strategy, advertising, marketing, brand, digital, social, research or a related discipline. Agency experience is preferred.
- Experience developing strategy from brief through to recommendation, with examples of work you can talk us through.
- Strong research and synthesis skills, with the ability to distinguish an interesting observation from a meaningful insight.
- An understanding of audiences, culture and consumer behaviour, and how they can inform creative work.
- A strong understanding of the digital landscape and how brands connect with audiences across different touchpoints.
- The ability to take complex or ambiguous problems and create clarity and direction.
- Strong storytelling skills and experience building clear, compelling strategic presentations.
- Clear written and verbal communication skills, with some experience presenting work to clients or senior internal stakeholders.
- Comfort working with both qualitative and quantitative information.
- Strong creative instincts and an understanding of what makes ideas resonate with audiences.
- The ability to work independently on defined projects while knowing when to bring in senior support.
- Strong collaboration skills and experience working across different disciplines.
- Excellent attention to detail, organization and time management.
- Familiarity with tools such as Google Trends, social listening platforms, audience research tools and analytics platforms is an asset.
- Curiosity, adaptability and a desire to continue developing your strategic craft.
Additional Info
- Monday - Thursday in office (Fridays are remote optional)
- Flexible time off, including paid vacation and sick days
- Consistent culture and team-building events
- Employee recognition and incentive programs
- Seasonal celebrations and gatherings throughout the year
- Office lunches
- Branded company swag
- Access to industry events, learning opportunities, and non-profit outreaches
- Dog-friendly offices
- Unlimited coffee, drinks, and snacks
- Flex work and travel options
- Comprehensive extended health benefits
Placement in the salary range will be based on factors such as internal equity, candidate experience, skills, and qualifications relevant to the role. If your compensation expectations fall outside of this range, we still welcome your application.